Maria found Pilates and yoga because her knees gave her no other option. Two kneecaps that never fused, a doctor telling her to stop running or go under the knife, and a studio in Moore, Oklahoma that gave her back the strength, peace and balance she needed at what she calls one of the lowest points in her life. She wrote the word "ascension" on a vision board that year. The name stuck. The mission never left.

A year into building Ascend Collective Studio, Maria is in between spaces after her original lease fell through, running pop up classes and events across Oklahoma City while she waits on the next location. Her studio serves Millennial and Gen Z women, and her retention numbers tell her Gen Z is the real bullseye. What is bringing them in is not polished graphics. It is her face on TikTok, her honesty about not having a "typical Pilates body," and a beginner friendly promise she has not fully said out loud yet on her own website.

In this episode we talk about the difference between a brand people follow and a brand people pay, why ClassPass can build awareness and quietly starve retention, how closing a curtain for one client who wears a hijab became one of the most meaningful things Maria has done in her business, and why the words "beginner friendly" need to live front and center on her site and her Instagram bio, not buried in a paragraph. We also get into the power of collaboration marketing. A rooftop event with the Collective Food Hall, a sold out pop up with Anon Cafe, a partnership with OKC Latina that pulled in tens of thousands of views without Maria spending a dollar on ads.

Maria left this conversation with a plan. Go back to the website. Bring in the color and the faces already living on her social media. Build the email list now so a hundred aligned women are ready the moment she opens her next brick and mortar door. Sometimes the work is already right. It just has not been said clearly enough yet.

About Maria: Maria (also known as Mia) is the founder of Ascend Collective Studio, a wellness space in the Oklahoma City area offering Pilates, bar, yoga, dance and community events for Millennial and Gen Z women. Currently in between physical locations, she continues to grow her community through pop up classes and collaborative events across the city while preparing to open her next studio space.

Connect with her:

ascendcollective.studio

facebook.com/profile.php?id=61574408805513

instagram.com/ascendcollectivestudio

The Business Reality Check Podcast is your dose of clarity. Hosted by Jonna and Lori, Co-Founders of Thrive Collective. This podcast is for business owners and solopreneurs who feel burnt out and unfulfilled. They dive deep to uncover the strategic misalignment that is silently sabotaging your success. Learn to eliminate the exhaustion, anchor your foundations with intentional processes and firm boundaries, and achieve total alignment between your life, your offer, and your dream client to stop the cycle of burnout and truly thrive. Real conversations. Real problems. Real solutions.

Watch more episodes and apply to be a guest: https://www.thrivecollective.shop/podcast