In this episode, Charlotte welcomes offer strategy coach Ceels Lockley to discuss the realities of agency life, imposter syndrome, and building offers that truly align with your expertise and values. Ceels shares her journey from agency leadership to mentoring female service providers, highlighting the challenges of pivoting careers, especially after starting a family.

Key topics include:
- The addictive nature of agency work and the turning points that lead to change
- How imposter syndrome manifests for creative service providers, especially around pricing and offers
- The “four seasons” of business and how to navigate the inevitable winters
- The three Ps: perfectionism, procrastination, and people-pleasing, and how they hold entrepreneurs back
- The impact of culture on money mindset and confidence, comparing UK and US perspectives
- Practical steps to overcome self-doubt, set boundaries, and recognise your own achievements

Ceels offers actionable advice for anyone struggling with self-worth in business, encouraging listeners to lean into their strengths and trust the cyclical nature of growth. Find Ceels at ceelslockley.co and on Instagram @ceels.lockley.

Links from Ceels:
Learn how to create the foundations of your offer ecosystem in my free training: https://ceelslockley.co/the-line-up
Design, refine and develop your offers inside my program, Dreamium: https://ceelslockley.co/dreamium
Work with me 1:1 on your offer strategy over 30 days: https://ceelslockley.co/main-event-experience