Most construction business owners believe that doing quality work is the only marketing they need. The industry is shifting rapidly, and competitors now use digital tools to capture attention and market share before you even get a chance to bid. Marvin Joles explains why staying invisible is a risk you cannot afford to take in 2025.

You might worry that posting videos looks unprofessional or feels awkward to your peers. Silence and invisibility are far more dangerous to your long-term survival than a few early videos that lack polish. Marvin shares how he overcame the fear of judgment to build a brand that dominates his local market and secures his company's future.

Learn how visibility protects your business when Marvin reveals the harsh reality for contractors who refuse to adapt.

🔓 FEAR HACK [06:14]:

"My mentor told me, 'Keep them up there so you can see how far you've come.'"

See why your "cringy" early content is actually a valuable roadmap for your growth rather than a mistake to hide.

🤝 NETWORKING TRUTH [18:35]:

"We talk about work, the equipment and whatnot, maybe 20% of the time. But 80% of the time, we're talking about family."

Discover the real ROI of attending industry events like CONEXPO-CON/AGG and why relationships matter more than the equipment you buy.

⚔️ COMPETITIVE THREAT [29:54]:

"If you do not do this, a guy like me is going to come and pass you by."

Marvin explains why ignoring social media is no longer an option for generational businesses and how young talent can revitalize your marketing.

CHAPTERS:

00:00 – CONEXPO 2026 Kickoff and Discount Code: PODCAST20

01:12 – Marvin’s Path From Asphalt Contractor to Media Voice

03:51 – How Social Content Built a Thriving Asphalt Community

04:05 – Creating Transparent, Trust-Building Contractor Content

07:36 – Embracing Cringe and Evolving as a Creator

10:38 – How In the Mix Strengthened His Brand and Business

14:26 – Tech, AI, and Automation Transforming Asphalt Workflows

17:28 – The Rise of Creator Culture in the Trades

18:07 – Why Networking at CONEXPO Outweighs Everything Else

21:39 – What First-Time CONEXPO Attendees Don’t Realize

24:59 – Using AI to Plan the Perfect CONEXPO Experience

29:26 – The One Thing Asphalt Contractors Must Stop Doing

33:08 – Marvin’s Final Advice on Connection, Mentorship, and Growth

Thank you to our good friends over at John Deere Power Systems for sponsoring this podcast: https://www.deere.ca/en/engines-and-drivetrain/

CONEXPO-CON/AGG 2026: conexpoconagg.com

CONEXPO-CON/AGG Newsletter: https://www.CONEXPOconagg.com/industry-news#sign-up

🔗 CONNECT WITH MARVIN JOLES:

• Website and Social Media: https://marvinjoles.com/

• Podcast: https://podcasts.apple.com/ca/podcast/in-the-mix-with-marvin-joles/id1822864102

#InTheMix #SocialMediaMarketing #CONEXPO2026