Most businesses don't start with a perfect idea they start with a problem that can't be ignored.

In this episode, Santiago Galvez, founder of Pet Cultures, shares how a personal challenge saving his dog after a severe health issue turned into a fast-growing international brand.

After trying dozens of products that didn't work, Santiago realized something deeper:
the market was filled with solutions that sounded good but failed in execution.

Leveraging his background with major CPG companies like Procter & Gamble and PepsiCo, he partnered with a chemist to create a better formulation one rooted in effectiveness, not marketing.

But what makes this conversation powerful isn't just the product it's the strategy behind the growth.
From understanding consumer psychology to expanding internationally, Santiago breaks down how different markets think, buy, and adopt products.

For entrepreneurs, this episode highlights a critical truth:
the best businesses don't chase trends they solve real problems better than anyone else.

00:00:00 – Introduction & Santiago's Background

00:01:09 – The Problem That Started It All

00:05:59 – Understanding Probiotics and Results

00:06:25 – Early Signs of Product Effectiveness

00:09:16 – Consumer Psychology & Decision-Making

00:10:36 – Preventative vs. Reactive Buyers

00:15:35 – Building the Product & Key Relationships

00:18:44 – Career Transitions and Network Leverage

00:19:23 – Scaling the Business Globally

00:21:14 – Market Strategy: U.S. vs Europe

00:23:58 – Lessons for Entrepreneurs

00:24:12 – Where to Find Pet Cultures

Discover how Santiago built a science-backed solution in a crowded market—and explore how Pet Cultures is redefining pet wellness through proactive health and smarter formulation: https://petcultures.com

Legacy Podcast: For more information about the Legacy Podcast and its co-hosts, visit https://businesslegacypodcast.com

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