What if one of your toughest moments leads to the best thing you build?

Join me as I sit down with Réland Logan as we discuss her journey to entrepreneurship, the power of authentic branding and the importance of uplifting women in leadership.

We delve into the nuances of personal and business branding, the challenges women face in asserting their worth, and how to craft a unique voice in a crowded market. With plenty of laughs and a dash of candidness, Réland highlights strategies for creating a cohesive brand that resonates and draws true connections.

You'll Learn:

⭐ The power of LinkedIn in forging professional relationships

⭐ The importance of authenticity and clarity in personal branding

⭐ Strategies for women to embrace their accomplishments and leadership

⭐ The intersection of branding with operations and financ

⭐ Réland's unique multi-step approach to brand development

Key Insights

• Empathy in Branding: Brands should reflect authentic stories and personal experiences, allowing one's unique voice to shine through.
• Uplifting Women: Creating a culture of support among women leads to better leadership outcomes and a shared commitment to collective success.
• Cohesive Brand Strategy: Successful branding transcends aesthetics; it includes aligning messaging with operational goals and sales strategies.
• Fear of Self-Promotion: Women are often conditioned to downplay their accomplishments, which limits their potential impact.
• The Use of Humor: Infusing humor into the process of branding and marketing can alleviate stress and foster creativity.

Timestamps

• 00:00:00 - Introduction
• 00:05:30 - Discussion on Women in Leadership
• 00:10:15 - The Importance of Authentic Branding
• 00:15:45 - Reland shares her unique approach to branding
• 00:28:00 - Reland's business origin story during COVID
• 00:35:00 - Insights about legacy and impact
• 00:40:00 - Recommendations for developing personal brand strategy

Resources and Links

• Find host Kirstin Belden on LinkedIn or at Beldenstrategies.com
• Connect with Réland Logan: LinkedIn
• Visit Réland's website: Gray Digital Marketing
• Listen to Réland’s podcast: The Luxe Leap

Call to Action

If you enjoyed this episode, please subscribe and leave a review! And if you're interested in more stories and tools for women leaders, sign up for my newsletter at Beldenstrategies.com. Let's continue to empower each other in our journeys!