『Big Podcast Playbook - Marketing for Podcasters (A Podcast on Podcasting)』のカバーアート

Big Podcast Playbook - Marketing for Podcasters (A Podcast on Podcasting)

Big Podcast Playbook - Marketing for Podcasters (A Podcast on Podcasting)

著者： David Hooper
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 Big Podcast Playbook: the no-fluff marketing podcast for podcasters who want audience growth.Big Podcast マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • The Truth About Podcast Awards

    The Truth About Podcast Awards
    2025/12/12
    Can paying for podcast awards actually help you grow your audience, or is your money better spent elsewhere? Why most trophies aren't worth chasing in this episode of Big Podcast Playbook ... Big Ideas in This Episode The ugly truth behind paid podcast awardsTrophy chasing: envy fuels empty victoriesSponsors don't care about your shiny awardAward-winning? Listeners don't careJudge panels: old, out of touch, easily boughtWhy $300 is better spent on gear, not gloryMake your podcast irresistible Why You Should Listen Why "award-winning" bragging rights could mean less than you think ... and what actually makes sponsors droolThe dirty little secret behind paid podcast awards (and why the winners aren't always the best)How to game the system for credibility ... or why most "award panels" secretly don't care about youThe golden rule for getting listeners that no trophy can ever unlockTired of hustling for sponsors? Discover what they truly lust after (and it's not a shiny medal)The quickest way to get more respect in podcasting without swiping your credit cardWhy "celebrity panels" are a mirage ... and the jaw-dropping truth about who's really judging your podcastHow envy fuels the award racket ... and how to stay immune to their sales pitchesThe hidden power move: Invest in your mic, not a meaningless certificateWhat top podcasters do instead of chasing awards (and how you can steal their strategy)Why throwing cash at awards is perfect for the lazy podcaster (but deadly for the ambitious one)Could a $100 microphone bring you more listeners than $1000 worth of "award entries"?The seductive myth of credibility ... and how to seize real control of your reputationHow insider clubs (and "peer voting") at the Grammys reveal the truth about podcast awardsStop lusting after trophies ... grab hold of tactics that spike your audience and make rivals beg for your secrets Episode Timestamps [00:00:28] Why most podcast awards are actually a "pay to play" business (and how much podcasters are really spending for a shot at a trophy)[00:02:38] The seductive dream of credibility and sponsors: What podcasters think trophies unlock (and the reality behind it)[00:03:35] How anyone can make up an award (including you!), and why most listeners don't care about your shiny medal[00:05:53] The hard truth: Listeners and sponsors don't care about your awards (they care about something else entirely)[00:06:44] The sub-sub-category bestseller scam: How you can "win" without really winning—and why it doesn't matter[00:07:33] The secret reason truly successful podcasters don't even submit for awards (and what they're doing instead)[00:09:30] The real question: Do you want your work judged by a random panel ... or do you want your listeners to decide your worth? You want these links ... Subscribe to Big Podcast PlaybookSee Big Podcast AMP for personalized podcast growth assistance The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience? Big Podcast Extra - Podcasting TipsBig Podcast AMP (Audio Monetization Program) Click the icon below to listen.
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    16 分
  • Turning One-Time Listeners Into Loyal Podcast Fans

    Turning One-Time Listeners Into Loyal Podcast Fans
    2025/12/03
    Turning casual listeners into loyal podcast fans and building true community, plus how shorter episodes, punchy hooks, and connecting with your audience can grow your show in this episode of Big Podcast Playbook ... Big Ideas in This Episode Hook listeners with stolen cowboy boots mysteryShorter episodes: save time, boost completion envySecrets to building real podcast community revealedTease your best stories ... ignite listener curiosityAudiograms that actually convert: the three-bullet fixTurn guests into trusted insiders, gain listener loyaltyAre you the host no one likes? Brutal truth exposed Why You Should Listen The sneaky shortcut for turning one-time listeners into raving, loyal fans (even if they're complete strangers now)Why 35% podcast completion rates can be a secret goldmine ... and how to double them without spending a dimeThe forbidden "cold open" trick that hooks listeners in seconds — even those with zero attention spanHow to tap into envy and make every founder desperate to appear on your showThe lazy podcaster's hack for building a vibrant community (without endless social media posts or wasted DM replies)Are you making the deadly mistake that chases new listeners away before they finish episode one?The "commuter psychology" secret: how to hijack drive-time and steal market share from mega-shows like Joe RoganThe single question that transforms a boring interview into must-listen drama ... and no guest can resist answering itWhy posting more audiograms and quote cards might actually be killing your repeat listens (and the devilishly simple fix)How to wield LinkedIn and Instagram to trigger listeners' lust for status ... and make them brag about your show to their entire networkThe glutton's guide to packing episodes with the right amount of irresistible hooks (plus what happens when you add just one more)How to use the power of "insider secrets" to make listeners greedily consume every episode (and skip your competitors' shows)One spoken line that makes guests and listeners feel instantly connected, admired … and totally under your controlThe dark psychology behind why founders won't admit they're lost ... and how your show can become their safe havenThe little-known way to wield power in any niche community (use this and people will chase you for interviews, not the other way around!) Episode Timestamps [01:24] The silent struggle: Why your interview podcast might feel like "talking to strangers" instead of building real community[02:27] Are your episodes losing listeners because they're too long? The commuter's secret podcast formula revealed[03:39] Why a podcast's 35–40% completion rate could be a sign you're doing better than YouTube or blogging—don't miss this hidden strength![04:43] The political campaign trick that breaks through the noise ... and how podcasters can steal it[05:12] The stolen truck full of cowboy boots: How building suspense hooks listeners (and how you can use this radio technique in your own podcast)[08:11] The "three-bullet ad" trick: Teasing irresistible content in your audiograms and why this gets listeners to click[12:00] The credibility gap: Why early-stage founders won't open up (and why building trust is the secret weapon for podcasters who want big guests and loyal fans) You want these links ... Subscribe to Big Podcast PlaybookSee Big Podcast AMP for personalized podcast growth assistance The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience? Big Podcast Extra - Podcasting TipsBig Podcast AMP (Audio Monetization Program) Click the icon below to listen.
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    16 分
  • Grassroots Podcast Growth: Cutting Through the Noise

    Grassroots Podcast Growth: Cutting Through the Noise
    2025/12/01
    Cutting through overwhelming noise, building real connections, and using grassroots strategies to grow your podcast, plus the surprising lessons learned from a local political campaign, in this episode of Big Podcast Playbook ... Big Ideas in This Episode Grassroots hustle beats big-budget political noiseViral fame fades, relationships anchor true powerForget algorithms ... "door-knocking" builds real loyaltyAnnoying or helpful? Your marketing's razor's edgeNeighborhood influence trumps paid ads, every timeListeners lust for connection, not more emailEnvy the "hidden giants" winning offline Why You Should Listen How political campaigns in your backyard can unlock secret podcast marketing tricks (no politics required!)The cunning ways local candidates are cutting through relentless noise ... and how you can steal their playbook for your podcastWhy overwhelming your audience with more "content" could be killing your downloads (and the anti-noise shortcut that seduces listeners)Ever been added to an email list you never signed up for? Use this psychological switch to make listeners beg for your updates insteadWhat makes relentless door-knocking insanely effective ... get ready to make your audience lust after your showThe forbidden mistake: Why most marketers (and podcasters) become the enemy by ignoring this two-word strategyHow becoming "helpful" (instead of "annoying") can instantly boost your listening rates and win rabid fansDiscover the envy-inducing story of the dark horse candidate who mobilized an army ... using zero advertising dollars!The seduction of live events ... why toe-to-toe connections crush viral videos and social media hacks, every single timeSneaky ways to leverage word-of-mouth, harness laziness, and let others do your marketing for youWant listeners who never jump ship? Use this "community glue" secret no social network algorithm can touchThe glutton's path: How consuming more content leads to chaos ... and how saying less gets you heardHow to wield power and control over your niche by showing up where your listeners already worshipDominate local meetups, crush online webinars, and invade secret events for unfair audience growthWhy even mega-podcasters with "bajillion downloads" envy grassroots hustlers who grind out unstoppable loyal fanbases Episode Timestamps [00:02:56] The secret of surviving overwhelming noise: why most podcast ads are just clutter—and what you can do about it right now[00:05:42] The cringe story of how a political candidate put me on her mailing list without permission ... and why it's a marketing mistake you must avoid[00:06:42] The truck stop fire rescue: when "annoying" becomes "helpful" ... a must-hear lesson for marketers on grabbing attention for the right reasons[00:08:31] Why viral videos won't build your real audience (and what Nashville's "Hoktua girl" can teach you about lasting impact)[00:10:33] The grassroots army that knocked on 1,000 doors in my neighborhood ... how a "long shot" candidate flipped the script in a deeply red district[00:12:23] How to activate a network effect: turning one-on-one connections into contagious enthusiasm for your podcast[00:13:32] The radical truth: stepping off social media for a few days will show you what real relationships look like ... here's why offline connection wins every time You want these links ... Subscribe to Big Podcast PlaybookSee Big Podcast AMP for personalized podcast growth assistance The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience? Big Podcast Extra - Podcasting TipsBig Podcast AMP (Audio Monetization Program) Click the icon below to listen.
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    18 分
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