This is a quick update from Matt on the Build Your Business Podcast. It's been a crazy but good year with lots happening—family moves, business growth, and plenty of irons in the fire. Because of that, we're taking a short break until the fall.

👉 Here's what you need to know:

• We'll be back this fall with brand new episodes.

• Please stay subscribed so you don't miss the announcement.

• In the meantime, dig into the archives—there's a ton of valuable content waiting for you.

Thank you for listening and for supporting this journey. We're proud of what's already been shared and can't wait to bring you even more when we return.

PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX

Matt's Links

• Website: https://ryanmattreynolds.com/
• Instagram: https://www.instagram.com/reynoldsstrong/?hl=en

Chris's Links:

• LinkedIn: https://www.linkedin.com/in/chrismreynolds/

Selling without the sleaze isn't just possible—it's the fastest way to build trust, win clients, and grow your business. In this episode of the Build Your Business Podcast, Matt and Chris Reynolds break down a founder-tested approach to sales that replaces pushy tactics with authentic problem-solving. You'll learn how to lead with trust, diagnose real client needs, and close deals without feeling "salesy."

If you're a founder, entrepreneur, or business owner, this episode will help you stop pitching, start solving, and build long-term client relationships. Whether you're selling a service, product, or software, selling without the sleaze can become your most powerful competitive advantage.

✅ What You'll Learn

• Why traditional sales tactics turn prospects off—and what to do instead

• How selling without the sleaze builds trust before you close

• The discovery call framework that gets to the root of a client's problems

• How to reduce friction in your closing process for higher conversions

• The "land and expand" approach to long-term client relationships

⏰ Timestamps
00:00 – Introduction & 2:40 a.m. founder life story
04:42 – Why bad sales tactics fail
12:02 – Your real job as a founder: solving problems
17:21 – How trust turns leads into long-term clients
23:02 – The discovery call done right
27:30 – Selling without the sleaze in practice
39:05 – Reducing friction from demo to close
45:36 – Playing the long game with clients
51:02 – Favorite sales thinkers and resources
57:26 – Final thoughts & closing

🔖 Hashtags
#SellingWithoutTheSleaze #SalesTips #Entrepreneurship #BuildYourBusiness #BusinessGrowth #AuthenticSales #SmallBusinessTips #SalesWithoutPressure #BusinessPodcast #FounderLife

PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX

Matt's Links

• Website: https://ryanmattreynolds.com/
• Instagram: https://www.instagram.com/reynoldsstrong/?hl=en

Chris's Links:

• LinkedIn: https://www.linkedin.com/in/chrismreynolds/

Why core values matter for founders isn't just a philosophical question—it's a strategic necessity. In this episode of the Build Your Business Podcast, Matt and Chris Reynolds break down how your personal values shape your business, influence hiring, drive decision-making, and define company culture. You'll learn how to discover your real—not aspirational—core values, and how to use them as a compass for long-term success.

If you're a founder, entrepreneur, or business owner, this episode will help you lead with integrity, focus, and clarity—especially in chaotic or high-stakes situations. Whether you're just starting your company or leading a mature team, defining your core values is a must.

• Why core values matter for founders (and what happens if you skip them)

• How to identify your authentic values using practical, repeatable exercises

• Why core values beat goals when it comes to long-term success

• How to align your team around a values-driven culture

• How to use values as a filter for hiring, strategy, and leadership decisions
  
  

00:00 – Intro: From Fear to Freedom
01:10 – Why Core Values Aren't Just Posters
04:26 – The Standard Bearer: A Metaphor for Values
11:04 – Core Value Conflicts & Communication Expectations
17:48 – Listing Attributes: A Self-Awareness Exercise
26:57 – From Attributes to Core Values
34:05 – Use the Tools You Have: Nature, Nurture, & Personality
39:02 – Still Stuck? Try the Sticky Note Exercise
42:25 – Barbell Logic's Core Values: Growth, Connection, Consistency
48:18 – Prioritize Your Core Values for the Year
55:15 – Recap & Practical Implementation

#CoreValues #BuildYourBusiness #StartupLeadership #FounderAdvice #EntrepreneurMindset #BusinessStrategy #TeamCulture #BusinessGrowth #MattReynolds #TurnKeyCoach

PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX

Matt's Links

• Website: https://ryanmattreynolds.com/
• Instagram: https://www.instagram.com/reynoldsstrong/?hl=en

Chris's Links:

• LinkedIn: https://www.linkedin.com/in/chrismreynolds/