You hit the goals. You built the business. You climbed the ladder.

So why doesn’t it feel like success?

In this episode of Build Forward, I’m talking about the achievement trap: that quiet place where everything looks good on paper, but somehow, it still doesn’t feel like enough. I’ll share what happens when accomplishment becomes addiction, how I fell into it myself, and the shift that finally helped me redefine what “success” actually means.

If you’ve ever looked around at the life you worked so hard to build and wondered, “Why doesn’t this feel better?” then this one’s for you.

I used to believe that hitting seven figures would give me freedom, safety, and power, but I learned the hard way that you can have a million-dollar business and still be broke, stressed, and barely paying yourself.

In this episode, I break down why chasing revenue is the wrong game, why profit is the real measure of stability, and three practical steps you can take right now to start building profit into your business.

Here’s my raw admission. I burned out hard. For years, I thought the answer to every challenge was more. More hours. More hustle. More energy. But chasing more without defining enough was the recipe for collapse.

My biggest breakthrough was learning that success does not come from raising the bar higher and higher. It comes from knowing where the bar should actually be.