If your business isn’t growing, it’s usually not a product problem—it’s a sales or marketing problem. In episode 3 of the Build Boldly Business Roadmap series, host Pat Rodgers dives into one of the most important skills every entrepreneur must master: sales and marketing.

Pat breaks down how business owners can build a repeatable, measurable sales system using a CRM, clearly define their Ideal Client Profile (ICP), and eliminate friction that slows deals down. He explains why tracking wins and losses matters, how to replicate top-performing sales behaviors, and how to align sales goals with compensation and realistic timelines.

On the marketing side, Pat makes a strong case for treating marketing as a non-negotiable investment, not an afterthought. He walks through how to set a marketing plan and budget, why outsourcing early often makes more sense than hiring in-house, and how local SEO can drive high-intent leads for businesses that serve specific geographies.

You’ll learn how to:
-Implement and use a CRM to track leads, deals, and performance
-Identify and double down on your Ideal Client Profile
- Replicate top sellers’ behaviors with a sales playbook
- Remove friction from your sales process
- Set sales goals tied directly to compensation
- Build a marketing plan that actually drives revenue

This episode is a tactical guide to building a sales and marketing engine that scales. Next week, Pat wraps up the Roadmap series with Personal Growth and Leadership.

Until then, like, share, and Build Boldly.

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Connect with Pat Rodgers on LinkedIn
Learn more about RISE Commercial District Website | Instagram | YouTube | LinkedIn

Build Boldly is produced by Palm Tree Pod Co.

If you want to grow, scale, and sleep at night, your numbers have to be right. In episode 2 of the Build Boldly Business Roadmap series, host Pat Rodgers tackles one of the most critical, and most overlooked, pillars of entrepreneurship: finance and accounting.

Pat breaks down how business owners should approach bookkeeping, budgeting, and cash flow management at every stage—from early spreadsheets to tools like QuickBooks, automation platforms, and outsourced bookkeeping support. He explains why clean books are essential for everything from pricing and hiring to securing financing and making confident decisions.

You’ll learn how to:
- Level up your bookkeeping and stop flying blind
- Build a budget and pro forma model to test growth scenarios
- Understand cash flow so payroll never becomes a surprise
- Build strong relationships with community banks
- Work with a business tax accountant to eliminate year-end stress

This episode is a practical, no-fluff guide to building financial clarity and discipline.

Next week, Pat dives into Sales & Marketing, where strategy meets execution.
Until then, like, share, and Build Boldly.

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Connect with Pat Rodgers on LinkedIn
Learn more about RISE Commercial District Website | Instagram | YouTube | LinkedIn

Build Boldly is produced by Palm Tree Pod Co.

"Hope is not a strategy." In the first episode of the Build Boldly 2026 Business Roadmap series, host Pat Rodgers breaks down the foundation every successful business needs: strategy and operations.

Too many entrepreneurs rely on hustle and hope instead of a clear plan. In this episode, Pat walks through his top five strategy and operations principles to help business owners move from reactive to intentional growth. From conducting a 360° review of 2025 to identifying bottlenecks, defining a North Star goal, setting measurable milestones, and, most importantly, getting true buy-in from your team, this episode lays the groundwork for the entire year ahead.

You’ll learn:
• How to perform a full 360° business review (the wins and the misses)
• Why strategy without operations is meaningless and operations without strategy fail
• How to identify the roadblocks and bottlenecks holding your business back
• How to define a clear North Star goal that your entire team can rally behind
• Why employee buy-in is the single most important driver of execution and growth

Whether you’re a new entrepreneur or a seasoned operator, this episode will help you build a clear, executable plan for 2026. Specifically, a plan that removes friction, aligns your team, and sets the stage for sustainable growth.

Next up in the series: Finance & Accounting, the cornerstones of every healthy business.

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Connect with Pat Rodgers on LinkedIn
Learn more about RISE Commercial District Website | Instagram | YouTube | LinkedIn

Build Boldly is produced by Palm Tree Pod Co.

What does it really take to launch, survive, and scale a business in today’s world?

In this season-finale episode of Build Boldly, host Pat Rodgers is joined by Allison Barber to reflect on the first year of the podcast. They unpack the most surprising entrepreneurial journeys, hard-earned lessons, and behind-the-scenes realities they uncovered while speaking with founders, operators, and small business owners across industries.

Pat and Allison also get into themes of vulnerability, mentorship, persistence, and why having the right space and support can be a turning point for growth. They share what surprised them most about podcasting itself, and why Build Boldly is expanding to YouTube in 2026.

Plus, they give us the scoop on an upcoming 2026 Business Roadmap mini-series, designed as a practical crash course to help entrepreneurs get their business right and set themselves up for success in the year ahead.

If you’re building, scaling, or resetting your business, this episode brings the reflection and the roadmap you need to move forward with confidence.

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Connect with Pat Rodgers on LinkedIn
Learn more about RISE Commercial District Website | Instagram | YouTube | LinkedIn

Build Boldly is produced by Palm Tree Pod Co.

What does it take to grow a side hustle into a full-scale business? In this episode of Build Boldly, Pat Rodgers sits down with Jim Hribar, founder of Rebar Labs, to explore the entrepreneurial journey from software engineering to building a thriving 3D printing business. Jim shares how he turned a side hustle selling model train mounts on Etsy into a company now running 15 machines and fulfilling orders for more than 300 national and international clients.

You’ll hear insights on:

• Leveraging platforms like Shopify, Amazon, and Etsy for growth
• Optimizing warehouse space and machine capacity to scale
• Expanding into fulfillment and new product lines
• Using AI tools to streamline operations and marketing
• The future of 3D printing for replacement parts and niche products

If you’re an entrepreneur interested in e-commerce, 3D printing, or scaling a niche business into something much bigger, this episode is packed with actionable lessons.

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Connect with Pat Rodgers on LinkedIn
Learn more about RISE Commercial District Website | Instagram | YouTube | LinkedIn

Build Boldly is produced by Palm Tree Pod Co.

In honor of Veterans Day, host Pat Rodgers sits down with Donte Bryson Jr., founder and creative director of BRYLAMAR, a luxury fashion brand For Dreamers Who Do. Donte shares his journey from serving in the U.S. Navy to launching a high-end design label inspired by mid-century architecture, discipline, and purpose.

In this inspiring episode, Donte opens up about turning grief into motivation, balancing structure and creativity, and the nine-month process of developing his first luxury handbag. From designing t-shirts in his apartment to operating out of a warehouse, his story is one of resilience, refinement, and relentless self-belief.

If you’ve ever dreamed of building something bigger than yourself, this episode will remind you that structure, discipline, and passion can turn any vision into reality.

https://www.brylamar.com/

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Connect with Pat Rodgers on LinkedIn
Learn more about RISE Commercial District Website | Instagram | YouTube | LinkedIn

Build Boldly is produced by Palm Tree Pod Co.

Running a business with your best friend sounds like a dream, until it’s not. In this episode of Build Boldly, Allison Barber sits down with Elizabeth Coratola and Lauren Schouweiler, co-owners of COCO the Shop, to talk about the real dynamics of partnership. From communicating through conflict and dividing responsibilities, to protecting your friendship in the process.

Together, they share what it takes to run a thriving women-owned boutique that blends confidence and comfort while navigating the emotional and practical challenges of entrepreneurship. From handling disagreements and different work styles to staying grounded through change, this conversation is a masterclass in honesty, resilience, and collaboration.

Whether you’re in business with a partner or simply want to build stronger communication skills as a leader, this episode is a must-listen for women entrepreneurs who believe in growing boldly and gracefully.

Learn more at www.cocotheshop.com

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Connect with Pat Rodgers on LinkedIn
Learn more about RISE Commercial District Website | Instagram | YouTube | LinkedIn

Build Boldly is produced by Palm Tree Pod Co.

In honor of Women’s Small Business Month, host Allison Barber, Marketing Director at RISE Commercial District, sits down with Liz James, owner of Standard Wax, to talk about what it’s really like to run a business while raising a family.

After buying the candle company just six months after becoming a new mom, Liz faced uncertainty, long hours, and plenty of self-doubt. But by trusting her instincts and leaning into her design background, she turned Standard Wax into a profitable, growing business known for its stunning marble candle vessels and loyal customers.

In this episode, Liz shares how she redefined success on her own terms, found balance between ambition and motherhood, and learned that slowing down can actually accelerate growth. Whether you’re a mompreneur, small business owner, or simply navigating the push and pull of life and work, this conversation is full of heart, honesty, and encouragement.

Learn more about Liz's journey at standardwax.com.

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Connect with Pat Rodgers on LinkedIn
Learn more about RISE Commercial District Website | Instagram | YouTube | LinkedIn

Build Boldly is produced by Palm Tree Pod Co.