Tess Masters, author of three Penguin Random House cookbooks and creator of the Skinny60 60-Day Reset, shares how she built authority through collaborations, brand partnerships, and community-led transformation.

We unpack what the 60-Day Reset is (a gut health and metabolic reset guided for 60 days across two hormonal cycles), why it is highly personalised for real life, and what drives its 75%+ retention rate.

Tess explains her retention-based business model, how trust is earned over time (often up to 12 months), and why stories and referrals convert better than hype.

We also explore product versus personality-driven brands, avoiding offer dilution, energy management, and how to rebuild authority from scratch in 90 days through clear messaging, consistency, and genuine relationship-building. Plus, practical lessons on not over-teaching and keeping marketing simple with “the next three steps”.

Links and resources:
- Main website: https://tessmasters.com/
- The Blender Girl Recipes: https://www.theblendergirl.com/
- It Has To Be Me podcast: https://ithastobeme.com/
- 60-Day Reset: https://www.skinny60.com/reset
- The Blender Girl Cookbook: https://www.amazon.com/Blender-Girl-Super-Healthy-Drinks-100-Gluten-Free/dp/1607746433/
- The Blender Girl Smoothies Book: https://www.amazon.com/Blender-Girl-Smoothies-Gluten-Free-Paleo-Friendly/dp/1607748932/
- The Perfect Blend Cookbook: https://www.amazon.com/Perfect-Blend-Blender-Energize-Revitalize/dp/160774645X/