The Pro Bono Group's latest PSA is a call to action, asking Canadian advertisers to apply the "Buy Canadian" message to their media buying.

A merging of the not-for-profit creative agency's Pro Canada Project - which has been running for the past year urging Canadians to "shop as if your country depends on it" - and their Pro Radio Project, promoting the value of radio, The Pro Bono Group has enlisted one of its founders Terry O’Reilly to make their case.

O'Reilly, alongside The Pro Bono Group's creative leads Mike Occomore and Larry MacInnis join us on Broadcast Dialogue - The Podcast.

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Bill Welychka is best known for his time at MuchMusic, but what you might not know is that after his 13 years with the channel, he chose to go into local news, culminating in spending more than a decade at CKWS-TV in Kingston where he was part of cutbacks at Corus Entertainment last year and ultimately chose to walk away from media.

Welychka has since published the second edition of his memoir, A Happy Has Been: Exciting Times and Lessons Learned.

He joins Broadcast Dialogue - The Podcast to talk about his media journey, the aftermath of major downsizing in the Kingston market, his love affair with the city, and what he's up to now.

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Inside the CCSA Conference – Where Telecoms Exchange Ideas and Gain the Collective Scale to Win

In this episode of Broadcast Dialogue – The Podcast we take a deep dive into the vital role of the Canadian Communication Systems Alliance (CCSA) and its CONNECT Conference in supporting independent broadcast and telecom operators. We look at how the CCSA serves as a critical lifeline and a powerful collective brain trust, enabling members to secure essential content deals, forge strategic technology partnerships, and compete credibly with larger national carriers. Highlighting the conference’s unique environment of complete transparency and shared best practices, this episode emphasizes the association’s mission to future-proof its members by encouraging them to stop working in the business and start working on it, particularly by addressing the exponential challenges and opportunities posed by AI and focusing on long-term resilience and community service.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.