What happens when you bring a fast-paced retail playbook into a legacy B2B distribution environment? Kyler Nixon sits down with Andy Hall to find out.

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After spending 12 years building digital experiences at The Home Depot, Andy took his philosophy to US Foods. His core rule is simple: stay close to the cash register and the customer. But how does that actually look when you are selling to thousands of independent restaurants and hospitality managers?

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Kyler and Andy examine the reality of treating B2B e-commerce like a true software product. They discuss the difference between physical category management and digital merchandising, how to run agile sprints in distribution, and why a B2B buyer never checks their consumer habits at the door. If you want to know how a multi-billion-dollar giant rolls out artificial intelligence to enrich catalogs and predict out-of-stock events, this conversation has the answers.

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Guest Bio

Andy Hall is the Director of Digital Product & Strategy at US Foods, a leading American foodservice distributor generating over $28 billion in annual revenue. Before stepping into the food distribution sector, Andy spent over a decade driving multichannel e-commerce and online merchandising at The Home Depot.

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Today, his focus is firmly on bringing a retail pace to the B2B space. He builds frictionless user experiences and scales customer-centric digital products by blending heavy data analysis with direct field feedback.

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What We Cover

1. Why distributors must separate software product management from physical inventory management.
2. The exact method Andy uses to stay close to the customer through a salesperson in the Champions Group.
3. How US Foods uses agile sprints to test, iterate, and roll out digital features without the fear of failing.
4. Practical ways to use artificial intelligence for catalog data enrichment and supply chain predictability.
5. Why cross-functional change management relies heavily on giving your team a slice of the pie to own.
6. The reason B2B digital merchandising requires specs like nutrition and box weight to satisfy chefs.
7. How hyper-personalization ensures digital features actually serve local, geographic-specific customer needs.

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Resources Mentioned

1. US Foods
2. The Home Depot
3. Microsoft Copilot