Bright ideas: Peppa Priestly's marketing approach to Renewables Ep 17.
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🎙️ Peppa’s journey is wild! In the best way.
From fearless horse-riding in rural Queensland to running a fast-moving creative agency that builds campaigns across solar, skincare, apparel and everything in between.
🎯 Greenwood Academy sits down with Peppa Priestly from Spark Marketing to learn about:
- Why real, imperfect content is outperforming polished brand videos
- The psychology behind fonts, proportions & visual cues that convert
- How to build long-lasting B2B campaigns that actually shift behaviour
- Why timing is overrated, and testing is everything
- The difference between “looks good” and “sells good”
- How to identify early adopters, create FOMO, and drive traction
- Why founders struggle with marketing (and how to manage expectations)
- How small businesses can use AI better than enterprise giants
- The real role of storytelling, people, and authenticity in 2025
🎙️ Peppa breaks down why:
People trust grainy iPhone footage more than cinematic ads
Every business wants a “beautiful” website but forgets about conversion
Marketing is compounding - not instant gratification
If you try to copy big brands… you'll always stay behind them
The customer’s perspective ALWAYS wins over the founder’s ego
Imperfection is becoming a strategy, not a mistake