Rodrigo Fontes is the VP of Marketing at QuillBot, a company that develops AI-powered writing and productivity tools to help users create and communicate more effectively. With over 15 years of experience in marketing and consumer tech, Rodrigo has helped scale globally recognized brands and was instrumental in expanding Tinder's presence across Latin America and leading its global marketing team. Originally from Brazil, Rodrigo's career has spanned education, telecommunications, online dating, and now generative AI, giving him a unique perspective on both B2B and B2C marketing dynamics.

In today's crowded marketing landscape, many wonder if there's a way to blend creativity with the effectiveness of business-to-business strategies. Can B2B marketing be as engaging and memorable as its B2C counterparts, or is the approach fundamentally different? What does it take to bridge the gap between these two worlds?

According to Rodrigo Fontes, a seasoned marketing leader, the key is attention. Whether it's B2B or B2C, the challenge remains the same: how do you capture and keep your target audience's focus? In his view, the emotional connections that drive B2C success aren't exclusive to consumer products. Professionals, after all, are people too, and they consume media just as actively across platforms like TikTok, LinkedIn, and YouTube. If B2B brands can tap into this dynamic and blend fun with professionalism, they can set themselves apart in a competitive field.

In this episode of the Revenue Engine Podcast, host Alex Gluz is joined by Rodrigo Fontes, VP of Marketing at QuillBot, to discuss the intersection of B2C creativity and B2B effectiveness. They explore the evolving role of AI in marketing, how to grab attention in a noisy market, and why B2B marketers need to experiment more. Rodrigo also shares insights on building brand awareness in the AI space and the importance of educational content.