Nobody quits a $252K job when they're the #8 sales rep out of 5,079. Brian Luebben did, driving through rural Georgia with a backseat full of Carhartt pants, realizing that a quarter million dollars a year still wasn't enough to make him stay.
Four years later, he runs Action Academy, a mastermind community that went from $0 to $5 million with zero ads, built entirely on a $279 podcast mic and a $600 iPhone. This year, he's going for $12 million.
In this episode, Brian gives us the EXACT playbook (not theory or how to do this sh*t but the actual steps)
He saved $60K in cash before quitting, bought rental properties while still employed, and built a side hustle podcast interviewing millionaires at Atlanta real estate meetups before he ever left his job. Then he moved to Brazil, did 100 free 15-minute coaching calls on the beach, found out what people needed, and sent a Venmo link for a course that didn't exist yet, and made $100K in 48 hours.
He also gets into the Minivan Theory and why your closest friends will be the last ones to support you, why a $200K employee can return $2 million while a $40K employee returns $40K, and why the only reason entrepreneurship beats employment is leverage.
If you've been waiting for the right time to leave your job, this episode is the sign you've been looking for.
📌 Want to join Action Academy? Head to actionacademy.com
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00:00 Brian opens reading Career Cheat Codes - no, really
03:25 Entrepreneurs aren't born, they're unlocked
05:03 The "selling pants" moment driving to Cedartown, Georgia
06:16 The 3 pillars Brian had before quitting: cash, assets, and a validated side hustle
13:08 Stop trying to be the most interesting. Be the most interested.
20:44 Why your friends and family aren't trying to derail you, they're scared for you
21:24 The Minivan Theory: front row, middle row, and back row friends
27:17 The step-by-step from $0 to your first $100K
31:44 $100K in 48 hours with a Cash App link and a course that didn't exist yet
41:01 Why leverage is the only reason entrepreneurship beats a job
About Brian Luebben
Brian Luebben is the founder of Action Academy, a mastermind community that helps people leave corporate America to buy businesses and real estate. He left a $252K corporate sales job in March 2022, traveled the world for a year documenting the journey, and built a $5M/year business from scratch with zero ads. He hosts The Action Academy Podcast, one of the top entrepreneurship shows in the country with over 1 million downloads.
Connect with Brian
👍 Instagram: @brianluebben
🎙️ Podcast: @actionacademypodcast
💼 LinkedIn: Brian Luebben
🌐 Website: brianluebben.com
Stay connected with me
📧 Contact: courtney@smoothmedia.co
👍 Instagram: @builtinpublicpod
👍 Instagram: @courtlynnjohnson
💼 LinkedIn: Courtney Johnson
🎶 TikTok: @courtney..johnson