• Bret Lawrence on innovative marketing and the untapped potential of user-generated content

  • 2024/05/10
  • 再生時間: 46 分
  • ポッドキャスト

Bret Lawrence on innovative marketing and the untapped potential of user-generated content

  • サマリー

  • In this intriguing episode, Bret discusses her copywriting and content marketing journey. Her story is an unusual one, as she went from freelancer to in-house leader. During the show, Bret discusses the innovative approaches she is deploying at Hopscotch, a platform designed to boost cash flow management for small businesses.

    Whether you're a budding entrepreneur, small business owner, or marketing enthusiast, there's a bunch of great tactical ideas and strategic thinking on show in this episode. From user-generated campaigns to crazy Product Hunt launches and understanding the customer - this is a great show.

    - Learn the effective social strategies that resulted in a top-three product of the day award on Product Hunt


    - Discover how to create a unique landing page that generates both traffic and customer sign-ups

    - Understand the challenges and solutions in targeting the right audience for a niche product, increasing search visibility and community engagement


    - Hear how Bret's inspired user-generated content campaign is engaging audiences and surfacing trends and long-term content initiatives


    Find out more about Hopscotch: gohopscotch.com


    Check out Bret's user-generated content campaign:

    https://gohopscotch.com/secretsofsuccess/

    https://www.tiktok.com/@secretsofsuccess_hop

    https://www.instagram.com/secretsofsuccess_hop


    And of course, follow and connect with Bret on LinkedIn:

    https://www.linkedin.com/in/bretamandalawrence/

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あらすじ・解説

In this intriguing episode, Bret discusses her copywriting and content marketing journey. Her story is an unusual one, as she went from freelancer to in-house leader. During the show, Bret discusses the innovative approaches she is deploying at Hopscotch, a platform designed to boost cash flow management for small businesses.

Whether you're a budding entrepreneur, small business owner, or marketing enthusiast, there's a bunch of great tactical ideas and strategic thinking on show in this episode. From user-generated campaigns to crazy Product Hunt launches and understanding the customer - this is a great show.

- Learn the effective social strategies that resulted in a top-three product of the day award on Product Hunt


- Discover how to create a unique landing page that generates both traffic and customer sign-ups

- Understand the challenges and solutions in targeting the right audience for a niche product, increasing search visibility and community engagement


- Hear how Bret's inspired user-generated content campaign is engaging audiences and surfacing trends and long-term content initiatives


Find out more about Hopscotch: gohopscotch.com


Check out Bret's user-generated content campaign:

https://gohopscotch.com/secretsofsuccess/

https://www.tiktok.com/@secretsofsuccess_hop

https://www.instagram.com/secretsofsuccess_hop


And of course, follow and connect with Bret on LinkedIn:

https://www.linkedin.com/in/bretamandalawrence/

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