We can't believe it – our podcast just turned two. 🥳 Thanks for being here with us through the toddler stage. We kick off with a little real life – Halloween costumes, comfort shows, and travel plans – then dive into a look back at your top-played episodes and what's changed since we first hit publish.

• Office Manager or Dental Consultant – What does your practice really need?

  Why this became our most-listened-to episode, how to know which role fits your goals, when it makes sense to pair both, and how we personally vet consultants before bringing them in.

• The Future of Dental Billing with Teresa Duncan

  We reflect on Teresa's crystal-ball predictions and what's actually happened since – AI tools we're testing, helpful new features popping up, and why staying curious (and skeptical) still wins.

• How to Transition from Clinical to Remote Billing

  The market has changed a lot. We talk candidly about today's competition, the tech skills remote roles really require, and realistic ways to build experience without burning out.

Along the way, we share hiring lessons from our own teams – why "years of experience" doesn't always equal mastery, how to make resumes stand out, and the underrated value of being resourceful and genuinely tech savvy.

Our Amazing Sponsor - Frontier Dental

We use Frontier Dental in our own practice and love the simple ordering, no contracts, no minimums, and always-free shipping. Use code FDBOFA at checkout to save on your first order. Shop here: frontierdental.com

• DeW Retreat – Charlotte, NC

• Connect with us:

  • Website

  • Email Amanda: amanda@onewildbrand.com

  • Email Sarah: sarah@daydream.dental

  • Instagram

Marketing doesn't have to be expensive, complicated, or outsourced to a big agency that doesn't know your patients, your community, or your vibe. In this episode of Breath of Fresh Air, we sit down with Jaclyn Nona, founder of Clever Dental Co, to talk about how dental practices can bring marketing in-house, empower their teams, and build real, authentic connections with patients.

Jaclyn's path into dentistry wasn't planned — but after years of experience in front office roles, billing, and treatment coordination, she discovered a passion for marketing. With the support of her practice owners, she launched Clever Dental Co: a creative and educational platform that teaches dental teams how to own their marketing strategy without relying on cookie-cutter agencies.

In this episode, you'll hear:

• Jaclyn's journey from journalism and marketing student to dental marketing leader.

• Why "do nothing," "outsource it," or "DIY without guidance" aren't the only options for practice marketing.

• How Clever Dental Co helps teams learn branding, community engagement, Canva design, social media, and ground marketing through hands-on courses and resources.

• The cultural and financial ROI of in-house marketing: stronger patient loyalty, better treatment acceptance, and a more energized team.

• Practical examples of affordable campaigns that actually work — from boxed lunches for teachers to spotlighting staff achievements.

• Why authentic, scrappy, and patient-centered marketing beats polished stock images every time.

Whether you're a practice manager, dentist, or office team member, this conversation will leave you with simple, actionable ideas to grow your practice from the inside out.

🌐 Website: https://www.cleverdentalco.com

📸 Instagram: @cleverdentalco

📘 Facebook: Clever Dental Co

This episode is sponsored by Frontier Dental Supply – the partner we trust in our own practices for smarter supply strategies and cost savings. Use promo code FDBOFA for savings on your first order!

In this episode of the Breath of Fresh Air Podcast, we're pulling back the curtain on one of the most intimidating (and often misunderstood) sides of dentistry: the legal side. We're joined by dental attorney Justin Withrow, a true "unicorn" in the industry who specializes in the messy stuff most lawyers shy away from - board investigations, insurance audits, criminal cases, and high-stakes disputes.

Justin shares how he found his way into dental law, why compliance needs to become a culture inside every practice, and the hard lessons learned when dentists ignore their contractual obligations. From insurance audits that balloon into six-figure problems to what happens when the board comes knocking, Justin's real-world stories are both eye-opening and practical.

Whether you're a dentist, practice manager, or dental biller, this episode is packed with insights on how to protect yourself, your business, and your license.

👉 Tune in to learn how to:

• Tell the difference between compliance and insurance audits

• Handle an audit without panicking (and what not to do)

• Protect yourself as a dental biller with solid contracts

• Avoid costly mistakes when buying or selling a practice

• Understand what could trigger a criminal investigation

• Build a true "culture of compliance" in your office

✅ Links & Resources:

• Connect with Justin on LinkedIn or visit his firm at https://flannerygeorgalis.com

• Join the conversation in dental Facebook groups where Justin is an active resource

• Subscribe to Breath of Fresh Air for more real-world insights on the business side of dentistry