If your plant feels busy but output never seems to catch up, the constraint is often not demand or effort. It is the hidden time lost between stops, restarts, setups, and small failures that have become normal. By the time the problem is “big enough” to fix, the plant has already paid for it many times over in lost capacity and margin.

In this third episode of the Breaking Misconceptions series, our AI hosts, Alice and James, unpack four misconceptions related to physical assets that keep food plants stuck in a coping loop. They explain how tight budgets can drive the economics of patching and normalize recurring losses, how veteran know how can quietly cap improvement, why bottlenecks are not static and often shift with SKU mix and staffing standards, and why changeovers should be engineered systems rather than operator dependent events. They close with a practical shift from managing around constraints to redesigning them into repeatable, systemized processes so legacy assets regain economic and operational control.

• (00:06) - Why physical assets fail quietly through drift
• (01:24) - Misconception: the tight budget trap
• (06:30) - Misconception: the veteran knowledge ceiling
• (09:55) - Misconception: the "static" bottlenecks
• (12:11) - Misconception: non-standardized changeovers
• (14:14) - The shift to redesign constraints

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