You're productive, busy, hitting the marks, and still, something underneath it all doesn't match the effort you're putting in. If you've ever wondered whether you're building the right thing or just really good at building the wrong one, this episode is for you. The high-achieving entrepreneur who is tired of running on empty and wants to finally understand why.

Tasha and Brandon Skillen are a married coaching team and the founders of Rules and Rebellion. They help business owners break hustle culture burnout and build something sustainable, and they didn't arrive at this work through theory. They lived it.

In part one, you'll learn why high achiever perfectionism keeps showing up even after you've committed to changing, what "the swamp" is, and how to move through it, and why nervous system regulation is the infrastructure that makes building a sustainable business actually possible.

01:39 – How Hustle Culture Burnout Broke Everything and Built Something Better

09:07 – What High Achievers Get Wrong About Goals

15:32 – The Gap Between Knowing and Doing

20:08 – What the Swamp Is and How High Achievers Get Stuck There

Check out the full show notes and resources at

https://leahbryantco.com/podcast/hustle-culture-burnout-sustainable-business

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Why You Keep Abandoning Your Own Goals w/ Tasha and Brandon Skillin

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April 25 and 26 Boldly Becoming You Workshop

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This podcast is produced by Leah Bryant Co, where stories meet strategy. - https://leahbryantco.com