Welcome to this special quadrennial edition of Marketing, Machines & Mischief! In this banger, we break down the marketing madness behind the 2026 FIFA World Cup—doing deeeeeep into the record-shattering viewership, standout advertising moments, unexpected brand winners (hello, ranch dressing!), and creative ambush tactics from major brands. From the influence of shows like Ted Lasso to the viral power of influencers and the Super Bowl-style halftime spectacle, we dissect why this year’s World Cup was such a marketing juggernaut—especially for the US audience. Grab your vuvuzelas (if the law hasn’t gotten to them yet) and get ready to explore the strategies and surprises that made the world’s biggest sporting event a dream come true for marketers and brands everywhere.

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Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net