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Brandwidth On Demand

Brandwidth On Demand

著者: David Martin & Kipper McGee
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Every episode, radio's top hosts, PD's and media thought leaders share tips, tools, and tradecraft secrets on remaining relevant in our ever-evolving mediascape. Hosted by veteran manager and 2nd generation broadcaster David Martin and recovering radio programmer and author of "Brandwidth, America's Digital Branding Coach " Kipper McGee.Copyright 2025 David Martin & Kipper McGee マネジメント マネジメント・リーダーシップ マーケティング マーケティング・セールス 出世 就職活動 経済学
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  • Truth Bombs from Angela Perelli’s Cringe-Killing Playbook
    2025/08/28

    Ever cringe at your own playback? Or feel like you’re “performing” instead of connecting? You’re not alone.

    This time, Angela Perelli executive coach, talent whisperer, and radio vet — unpacks what separates stiff scripted delivery from the kind of authentic presence that gets listeners leaning in. As former PD of legendary stations like K101 San Francisco and Star 98.7 Los Angeles, Angela has shaped the sound—and careers—of some of the biggest names in radio including Ryan Seacrest and Carson Daly. Today, she helps talent and team find their authentic voices and create content that actually connects. Her mission: make great shows greater.

    💡 What You’ll Hear:
    • Why “being different” doesn’t mean “being weird.”
    • The quickest way to kill cringe before you hit record.
    • Coaching tips to build confidence (without losing your edge).
    • What today’s execs really look for in air talent — beyond ratigs.
    • The one thing that separates authentic from awkward.

    💥 Cringe-free content. Killer career advice. Angela doesn’t hold back.

    Time-stamped Takeaways:

    (01:55) Why “being different” is overrated—and what to aim for instead

    (04:30) Understanding your purpose as a host helps you filter content and make decisions.

    (06:49) It's crucial to embrace diversity within your team to create engaging conversations.

    (08:41) Listener feedback can be valuable, but differentiate between constructive criticism and negativity.

    Links referenced in this episode:

    ONE MINUTE MARTINIZING: Calendaring

    Please help us thank these underwriting supporters:

    • musicmaster.com
    • radiocontentpro.com

    Return to previous BRANDwidth on Demand episodes

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    14 分
  • 🎧 The Big Things Killing Your Audience Growth (and How to Fix Them) | Guest Tom Webster
    2025/08/07

    When audio pros want honest answers about growing their audience, they call Tom Webster.

    In this episode, the Sounds Profitable co-founder and author of The Audience is Listening joins Kipper and Dave for a no-fluff conversation about what’s working—and what’s not—in the evolving world of audio-first content.

    Tom debunks the myth that promotion is the key to growth. Instead, he reveals why most creators fail before they even hit "record." The solution? Get real about who your show is for—and make every second count.

    He also drops straight talk on why public radio teases and repurposed morning shows won’t cut it in the podcast world, what the data really says about listener engagement, and why local civic content might be broadcast radio’s most underrated asset.

    This episode is a must-hear for anyone trying to grow smarter in an oversaturated audio landscape.

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    17 分
  • The 5 Nielsen Hacks No One Told You About (Until Now) | Jon Miller, Vice President, Audience Insights – Nielsen Audio.
    2025/07/24

    Radio ratings are about to shift—and in a good way. Nielsen’s Jon Miller joins BRANDwidth On Demand to reveal the five most important changes broadcasters need to know now. From the new Three Minute Rule (yes, it could instantly bump your ratings) to how wearables and mobile diaries are modernizing measurement, Jon gives us a front-row seat to Nielsen’s evolving approach to audio.

    If you're in radio, podcasting, or media buying, this is your roadmap to the future of audience insights—and how to make sure your brand gets credit where credit is due.

    🧠In This Episode:

    • How the Three Minute Rule is changing audience credit in PPM markets
    • Why mobile diary options could reshape smaller markets
    • Nielsen's partnership with Edison and why Share of Ear data matters
    • How AI is already being used in audio attribution and analysis
    • Why radio still dominates ad-supported audio (yes, really—70% of it!)
    • What the industry can expect from the Nielsen One project

    One-Minute Martinizing (tap here)

    Please help us thank these underwriting supporters

    • Musicmaster
    • Radio Content Pro
    • Morning Show Boot Camp

    Return to BRANDwidth on Demand episodes

    Mentioned in this episode:

    www.radiocontentpro.com/brandwidth

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    22 分
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