『Branding in hospitality with Mews Creative Director Vicky Irwin』のカバーアート

Branding in hospitality with Mews Creative Director Vicky Irwin

Branding in hospitality with Mews Creative Director Vicky Irwin

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概要

 Vicky Irwin has spent over six years shaping how Mews looks, sounds and feels as the company's Creative Director. In light of Mews launching a new identity, she joins Matt to talk about branding in hospitality. What is a brand when you strip away the logo? What makes hotels feel disconnected from their own identity? And when does a rebrand become necessary? Listen in.
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