This week on the Creative Business Community podcast, Erin and Ronnie are joined by Renee, MarketLife’s marketing and PR coordinator, to unpack what branding really is—and why it’s far more than a logo and a colour palette.

Branding is more than a logo — it’s how your business makes people feel. Erin, Ronnie and Renee break down practical steps to sharpen your brand and stand out online and at markets.

Together they explore the pillars of powerful branding for creative small businesses: getting crystal clear on your values and writing them down, knowing your audience and speaking directly to them, and choosing trends that genuinely align with your brand identity (yep, even when the internet goes all-in on Taylor Swift). They talk about showing up consistently across every touchpoint—from your stall display and packaging to fonts, colours, captions and customer interactions—and why repetition is essential for recognition. You’ll also hear a practical take on when AI helps and when it hurts, how to handle pop culture and political moments through a brand lens, and why searchability, legibility and simple naming conventions matter more than you think.

Creative Business Spotlight: Solyte Website: https://www.solyte.com.au/ Facebook: https://www.facebook.com/p/Solyte-61572628515969/ Instagram: @solyte__