『Branding Momentum with Veronica Di Polo』のカバーアート

Branding Momentum with Veronica Di Polo

Branding Momentum with Veronica Di Polo

著者: Veronica Di Polo
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Veronica Di Polo | Marketing Strategist & Host of Branding Momentum I've spent nearly two decades helping service-based business owners get chosen faster by fixing the way they talk about what they do. Branding Momentum is a top-rated podcast for busy service pros who want better leads, clearer messaging, and real marketing strategies that actually work. I help service-based business owners get more visible, say what actually matters, and get clients without overthinking every post or strategy. Branding Momentum is where you learn how to promote your business when you're busy, make your words work, and stay consistent without burning out. Each episode gives you smarter ways to speak to potential clients, fix what's not landing, and turn your service into the thing people choose—even if they just met you.2025 マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • Best of 2025: Clients Aren't Googling You. They're Asking AI.
    2025/12/11

    If 2025 taught us anything, it's this: your clients aren't Googling you anymore. They're asking AI about you. And if the machine can't find you, you don't exist.

    That's why this replay is back, because it became the episode everyone kept messaging me about.

    In this conversation, we break down the real shift happening right now: search engines are turning into answer engines.

    And if you don't optimize for that shift, AI will skip you the same way people skip ads.

    Inside this episode, you'll learn how AEO (Answer Engine Optimization) works and how service providers can use it to get discovered, recommended, and chosen — even if you don't have a tech team, even if SEO always felt like a chore, and even if the internet feels louder than ever.

    What you'll hear in this episode:

    ★ Why Google-first SEO is no longer enough, and what actually drives discovery now.
    ★ How ChatGPT, Perplexity, Claude, and Siri pull your information (or fail to).
    ★ The one mistake that makes service businesses invisible to AI.
    ★ How to make your brand consistent and repeatable across every platform, the foundation of AEO.
    ★ Why your Instagram posts now show up on Google and what that means for your content.
    ★ How to use schema, hidden questions, and metadata to help AI understand your expertise.
    ★ How to reshape your website, bios, descriptions, and podcast notes so AI recognizes you as the answer.
    ★ Simple daily actions to train AI tools to find you, summarize you, and recommend you.

    This is not about hacks. This is about staying discoverable in a world that now gives one answer instead of ten pages of search results.

    🎧 If you're a service-based business owner, consultant, or creative in Europe or beyond, this episode will help you rewrite your message so your words finally match who you are now.

    💡 Free Resource — The AI Visibility Sprint
    Are you invisible in AI search?
    3 days. 3 moves. Stop AI from skipping your name.

    👉 Day 1: The gut-punch invisibility test (ouch, but necessary)
    👉 Day 2: Your first breadcrumb — 5 minutes, zero stress
    👉 Day 3: An AI-ready FAQ that keeps working while you drink rosé

    Start free AI Sprint → https://veronicadipolo.mykajabi.com/aisprint

    I'm Veronica Di Polo, a marketing strategist based in Moraira, Spain, helping service-based business owners get leads with words that sell.

    _______________________

    🎧 Enjoyed the episode? Screenshot and tag @veronicadipolo @brandingmomentum on IG or on TikTok @brandingmomentum TikTok.

    ✨ Leave a review on Apple Podcast — it helps others find the show.

    📬 Want sharp daily strategies? Join V's daily emails → https://veronicadipolo.mykajabi.com/vdaily


    Want to read previous strategies? → https://veronicadipolo.substack.com/subscribe

    続きを読む 一部表示
    14 分
  • 219 | Stop Discounting Yourself: How Service Businesses Stay Visible During the Holidays
    2025/12/04

    Everyone's inbox is full of "50% off" chaos. But if you run a service business, you can't exactly discount your brain. So what do you do when every brand is shouting "buy now"?

    I'm Veronica Di Polo, marketing strategist and host of the Branding Momentum Podcast, based in Moraira, Alicante, Spain, helping service-based business owners get leads with words that sell.

    In this episode, I'll show you how to stay visible when everyone else is running discounts you can't (and shouldn't) match. You'll learn why promotions often backfire for service pros, what to do instead, and how to use this season to build real trust before 2026.

    🎧 Listen on Spotify, Apple Podcasts, or Amazon Music.

    💡 Free Resource — The AI Visibility Sprint
    Are you invisible in AI search?
    3 days. 3 moves. Stop AI from skipping your name.

    👉 Day 1: The gut-punch invisibility test (ouch, but necessary)
    👉 Day 2: Your first breadcrumb — 5 minutes, zero stress
    👉 Day 3: An AI-ready FAQ that keeps working while you drink rosé

    Start free AI Sprint → https://veronicadipolo.mykajabi.com/aisprint

    _______________________

    🎧 Enjoyed the episode? Screenshot and tag @veronicadipolo @brandingmomentum on IG or on TikTok @brandingmomentum TikTok.

    ✨ Leave a review on Apple Podcast — it helps others find the show.

    📬 Want sharp daily strategies? Join V's daily emails → https://veronicadipolo.mykajabi.com/vdaily


    Want to read previous strategies? → https://veronicadipolo.substack.com/subscribe

    続きを読む 一部表示
    12 分
  • 218 | What Happens When You Stop Creating Alone
    2025/11/27

    Sometimes the moment that wakes you up isn't a business win, it's life reminding you to look up.

    This week, I'm taking you to London.

    From seeing Coldplay live to watching the Simón Bolívar Symphony (where my dad is one of the founders), to catching up with old friends who are now leading global brands, this trip made me realize something powerful about creating in isolation.

    You can't find new ideas if you're always alone behind a screen. You find them when you step outside your bubble, connect with real people, and let life feed your creativity again.

    I'm Veronica Di Polo, marketing strategist and host of the Branding Momentum Podcast, based in Moraira, Alicante, Spain. Helping service-based business owners get visible and grow with words that sell.

    If your creativity's been flat lately, this episode will help you remember how to bring energy, connection, and real inspiration back into your business.

    🎧 Listen on Spotify, Apple Podcasts, or Amazon Music

    💌 Get more daily strategies & behind-the-scenes lessons → https://veronicadipolo.mykajabi.com/vdaily

    🎧 Listen to past episodes → https://www.veronicadipolo.com/vsmind/categories/branding-momentum-podcast

    💡 Free Resource — The AI Visibility Sprint
    Are you invisible in AI search?
    3 days. 3 moves. Stop AI from skipping your name.
    👉 Day 1: The gut-punch invisibility test
    👉 Day 2: Your first breadcrumb — 5 minutes, zero stress
    👉 Day 3: An AI-ready FAQ that keeps working while you drink rosé

    Start the free sprint → https://veronicadipolo.mykajabi.com/aisprint

    _______________________

    🎧 Enjoyed the episode? Screenshot and tag @veronicadipolo @brandingmomentum on IG or on TikTok @brandingmomentum TikTok.

    ✨ Leave a review on Apple Podcast — it helps others find the show.

    📬 Want sharp daily strategies? Join V's daily emails → https://veronicadipolo.mykajabi.com/vdaily


    Want to read previous strategies? → https://veronicadipolo.substack.com/subscribe

    続きを読む 一部表示
    17 分
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