Branding, Culture, and Creative Strategy for Today’s Leaders
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The creative world is evolving fast, and the leaders who know how to blend branding, culture, and strategic thinking are the ones shaping what comes next.
In this episode of the Growth Department podcast, Chelsey sits down with Jesse Vuona, a multi versed digital creative director and cofounder of Fresh, a boutique agency trusted by brands like Adidas, New Balance, Converse, Panera, Foxwoods, NCAA, and YMCA.
Jesse brings a rare mix of conceptual thinking, visual design, UX expertise, and real world agency experience from his years at Mullen Advertising. He is also a musician with international touring experience, which adds its own spark to the way he approaches creative problem solving.
What you’ll learn in this episode:
- Why branding goes far beyond logos
- How culture shapes the way your brand shows up in the world
- AI - gloom and doom or exciting future for creatives?
- The new skills creative professionals need in a tech driven era
- How leaders can partner better with internal and external creative teams
- What the future of creative work may look like in the next five to ten years
ALSO- if you're newer to the creative field, Jesse packs in tons of advice for getting started and landing your first job.
You can learn more about Jesse and his team at freshsince2015.com or
Connect with him on LinkedIn at linkedin.com/in/jessevuona (if we all friend him, will he start using it?!?)
If you found enjoyed this episode, please consider sharing with a friend and leaving a review so others can find us!
Each week, we interview founders, business leaders, and experts in their field about how to grow a business and the personal growth that comes with the journey. #LetsGrow !
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