When you’re raising capital, visibility isn’t vanity — it’s leverage.

When Kate was raising for Loba, she kept hearing the same thing: “You’re everywhere.” But behind that perception wasn’t a big budget — it was a strategic (and relentless) push for visibility.

In this episode, Kate sits down with PR strategist Sarah Mawji of Venture Strategies to unpack what actually goes into building that kind of momentum during a fundraise.

Using Loba as a case study, they break down:

• The PR and media strategies that helped build credibility without a big spend
• How to use earned media to get in front of the right investors
• Why smaller publications can sometimes drive more results than major headlines
• And what founders should be doing before they start raising

But this conversation goes beyond strategy.

Kate also shares the side of fundraising that rarely gets talked about:

• Taking investor meetings while postpartum and running on adrenaline
• The pressure to constantly be “on” — pitching, posting, showing up
• Being told to get out there and network… while navigating inappropriate behavior and wasted meetings
• And the reality that you can be “everywhere” — and still not close the round

They also talk about burnout, visibility fatigue, and the mental toll of building in public, alongside the unexpected upside: confidence, clarity, and growth.

This is a candid, unfiltered look at what it really takes to build visibility as a founder, especially when the playing field isn’t even.

If you’re preparing for a raise, in the middle of one, or reflecting on the process, this episode will give you both the strategy and the reality check.

Connect with Sarah Mawji / Venture Strategies:

LinkedIn

Instagram

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If you enjoyed this episode, make sure to follow Branded Assets on Spotify, Apple Podcasts, and YouTube, and share it with someone who’s building, investing, or simply paying attention.

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LINKS:

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KEYWORDS:

female founders, raising capital, startup fundraising, venture capital, PR strategy, public relations for startups, earned media, founder visibility, personal branding for founders, startup marketing strategy, building in public, investor relations, media strategy, thought leadership, startup growth, early stage startups, seed round fundraising, women in business, female entrepreneurs, founder journey, startup storytelling, brand strategy, visibility marketing, networking for founders, pitch strategy, investor outreach, startup PR, media coverage, founder burnout, entrepreneurship podcast

In this solo episode of Branded Assets, Kate breaks down one of the biggest misconceptions in business: that your logo = your brand.

After 15 years in marketing and eight years running her own agency, Kate shares why so many founders skip strategy, jump straight to visuals, and end up building brands on vibes instead of clarity. From what she calls the “canvification of brands” to logos made in Microsoft Word, this episode is a candid look at what happens when convenience replaces intention.

You’ll learn:

• What a brand is not Why brand strategy is a strategic asset, not a nice-to-have
• How a strong brand makes hiring, partnerships, marketing, and scaling easier
• The real difference between brand strategy and visual identity
• Why skipping this work early will cost you more later

Kate also answers a community question: “If I have a product idea, where the heck do I even start?”

She walks through her own early-stage approach, from validating market demand and defining the problem to researching materials, manufacturing, and competitive positioning. If you’re sitting on an idea and feeling overwhelmed, this section is for you.

Whether you’re a startup founder, small business owner, or creative building something new, this episode is a reminder that your brand is the emotional connection people form with you over time. And that connection starts with clarity, not Canva.

If you’re interested in joining the waitlist for Kate’s upcoming Brand Strategy Workbook, visit armaturecollective.com and scroll to “Get the Brand Workbook.”

Subscribe, leave a review, and share your biggest takeaway. The early support for Branded Assets means more than you know.

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LINKS:

Join the Branded Assets community on Instagram

Read the Branded Assets Substack

Follow Kate on Instagram, TikTok and LinkedIn

Join the Brand Strategy Workbook waitlist at armaturecollective.com

EXCLUSIVE OFFERS:

Get 20% off Skin Edition with code BRANDEDASSETS at shopskinedition.ca

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Keywords:

Branded Assets podcast, brand strategy, building a brand, brand vs logo, visual identity, Canva branding, small business branding, marketing strategy, business growth, brand positioning, intentional branding, brand assets, startup branding, founder tips, product launch strategy, brand workbook, Armature Collective, business strategy, marketing for entrepreneurs, branding mistakes, developing a brand

What does it really mean to be “rich” in 2026?

In this episode of Rich Girl Rundown, Kate Bouchard and Ada Slivinski break down the biggest stories shaping business, brand, and culture right now—from a $125M funding round to a marketing controversy that refuses to stay in the past.

They cover:

• Kindred’s $125M raise and the rise of home swapping as consumers shift from ownership to access
• Frida’s resurfaced marketing controversy and what it reveals about brand longevity, cultural shifts, and crisis response
• The rise of experiential retail — from Aritzia’s massive new Vancouver flagship to Netflix’s move into real-world “Netflix House” experiences Why brands are investing in IRL experiences as digital fatigue hits a tipping point
• Plus, in their “brands we’re watching” segment: The risks and rise of prediction markets like Polymarket And why MrBeast entering financial services might signal a much bigger shift

This episode explores the intersection of consumer behaviour, brand strategy, and cultural power—and what it all means for the future of business.

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Follow & Subscribe If you enjoyed this episode, make sure to follow Branded Assets on Spotify, Apple Podcasts, and YouTube, and share it with someone who’s building, investing, or simply paying attention.

_________________

LINKS:

Join the Branded Assets community on Instagram

Read the Branded Assets Substack

Follow Kate on Instagram, TikTok and LinkedIn

_________________

Keywords:

experience economy 2026, experiential retail, Kindred home swapping, Airbnb alternative, Frida Baby controversy, brand marketing controversy, crisis management brands, Netflix House, Aritzia flagship store Vancouver, retail trends 2026, consumer behavior trends, access over ownership, prediction markets, Polymarket explained, future of travel, brand strategy podcast, marketing trends podcast, business news podcast, female founders startup funding, venture capital trends, digital vs physical retail, cultural trends business, brand storytelling, modern marketing strategies

Celebrity brands used to feel like a guaranteed win. Attach a famous name to a product and watch it sell. But in 2026, that strategy isn’t working the way it used to.

In this episode of Branded Assets, Kate Bouchard breaks down why celebrity alone is no longer enough to build a successful brand. From Hailey Bieber’s billion-dollar Rhode exit to the quiet shutdown of Kim Kardashian’s SKKN by Kim and the struggles facing brands like Fenty and Good Clean Goop, the reality is clear: fame may open doors, but it doesn’t build loyalty.

Kate explores why so many celebrity consumer brands are failing despite massive audiences and marketing budgets. She also shares what actually drives brand success today, including product quality, authenticity, audience alignment, and strong execution.

Plus, in this episode’s community question, Kate answers a common founder concern: How do you share a startup idea without worrying someone will steal it? She explains how trademarks, patents, and NDAs work in practice and why execution matters far more than protecting the idea itself.

If you're a founder, marketer, or brand builder navigating today's attention economy, this episode breaks down the real lessons behind celebrity-driven businesses.

In this episode:

• Why celebrity brands are becoming oversaturated
• The difference between hype and sustainable brand building
• What Rhode did right compared to other celebrity brands
• Why brands like SKKN by Kim and Good Clean Goop struggled
• The real drivers of loyalty in consumer products today How founders can protect their ideas while still building publicly

Key Takeaway:

Celebrity opens the door. But authenticity, product quality, and brand story are what keep customers coming back.

Follow Branded Assets for more insights on brand strategy, modern wealth, and the business behind cultural moments.

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LINKS:

Join the Branded Assets community on Instagram

Read the Branded Assets Substack

Follow Kate on Instagram, TikTok and LinkedIn

EXCLUSIVE OFFERS:

15% off from Dear Lucy at dearlucyskincare.com

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Keywords:

Celebrity brands, celebrity brand failures, celebrity business strategy, influencer brands, brand strategy, Hailey Bieber Rhode, Fenty Beauty business, Kim Kardashian SKKN, Gwyneth Paltrow Goop, celebrity marketing, startup intellectual property, trademarks and patents for startups, NDAs for investors, protecting a business idea

Welcome to our very first Rich Girl Rundown episode, where Kate and co-host Ada Slivinski break down the latest in business, brand gossip, and billion-dollar bets.

This week, we’re asking:

• Is analog officially the new luxury flex?
• Are Kate’s Bumble shares ever recovering… or is it time to cut losses?
• And are brands still selling through influencers — or is the real action happening in the group chat?

From Porsche’s hand-illustrated holiday campaign to Hermès and Valentino leaning into human craft over AI, we unpack why luxury brands are distancing themselves from “AI slop” and why scarcity, effort, and energy might be the new status symbols.

Then we get into Bumble’s 90%+ stock drop, Whitney Wolfe Herd’s return, dating fatigue, and the cultural shifts impacting modern relationships. Is this a product problem… or a culture problem?

We also break down:

• Why influencer marketing isn’t converting like it used to
• The rise of affiliate partnerships and referral codes
• How Reddit threads, mom groups, Slack chats, and private DMs are quietly driving real revenue
• Why brands need to double down on customer service and social listening

Plus:

• The Shay Mitchell skincare controversy and what it teaches us about brand positioning
• The trad wife era, soft girl energy, and what women might actually be striving for in 2026
• Brands on our radar: Sleep or Die and Wealthsimple’s $750M marketing blitz

Smart. Opinionated. Think dirty martinis at midnight, but make it brand strategy.

Welcome to the Rich Girl Rundown.

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LINKS:

Join the Branded Assets community on Instagram

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Follow Kate on Instagram, TikTok and LinkedIn

What does it really take to bet on yourself — financially and emotionally?

In this solo episode, Kate Bouchard shares the unfiltered story of how real estate became the foundation for her entrepreneurial journey. No trust fund. No tech-bro boyfriend. Just a mortgage, hard-earned equity, and the courage to take a real risk.

Kate walks through her transition from corporate into entrepreneurship, the life changes that forced her to reassess everything, and the decision to remortgage her condo to fund the early stages of Loba. She breaks down not just what she did, but what she stood to lose.

This episode pulls back the curtain on the financial realities founders rarely talk about — lifestyle trade-offs, personal guarantees, debt, and knowing when you’ve reached the edge of your risk tolerance.

In this episode, you’ll hear:

• How real estate equity helped fund Kate’s startups
• The risks behind remortgaging a home to build a business
• Why lifestyle and obligations matter when taking financial bets
• How to think through worst-case scenarios before you leap
• When to spend money, incorporate, and seek professional advice

This is a story about courage, calculated risk, and using what you already have to build something new, even when the outcome isn’t guaranteed.

Pull up a chair. Let’s talk about the bets no one sees.

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LINKS:

Join the Branded Assets community on Instagram

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Follow Kate on Instagram, TikTok and LinkedIn

EXCLUSIVE OFFERS:

20% off Lavoh face cloths with code PODCAST at lavoh.com

Pull up a chair — it’s the very first episode of Branded Assets.

In this intro episode, Kate Bouchard opens the doors to the Branded Assets community and shares the story behind the show: why it exists, and what she hopes this space becomes for women who are building, dreaming, investing, and leading.

Kate brings you behind the scenes of her 15+ years in advertising and branding, and the rollercoaster journey of launching her wellness tech startup, Loba — raising hundreds of thousands, investing her own capital, pitching while pregnant and postpartum, and navigating the world of venture capital, funding, media, and the messy middle no one warns you about.

This episode is honest, personal, and a bit vulnerable — a look at the lessons Kate wishes she’d known earlier, and the experiences that shaped everything the Branded Assets podcast stands for.

If you’ve ever felt like the world of finance, investing, power moves, or startup culture wasn’t built with you in mind… this podcast is for you.

And this episode is your invitation to take a seat at the table.

In this teaser episode:

• The story behind Branded Assets
• Why Kate hesitated to start a podcast
• Why these conversations matter for women — now more than ever
• What you can expect from Season 1

Branded Assets is here to demystify the business world for women — and make these conversations feel as normal as discussing fashion or reality-TV gossip.

Thanks for being here. We’re so glad you joined us.

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LINKS:

Join the Branded Assets community on Instagram

Read the Branded Assets Substack

Follow Kate on Instagram, TikTok and LinkedIn

EXCLUSIVE OFFERS:

Get 20% off Skin Edition with code BRANDEDASSETS at shopskinedition.ca