Some of the biggest brand injuries don't come from bad design. They come from neglecting brand safety.

Picture this: Monday morning. Your rebrand launched last week. Then your CMO walks in with a cease-and-desist letter. A company in South Africa trademarked your name three years ago. Same industry. Similar services. Now you might have to pull everything back.

Oh, and there's another thing — the logo you just launched? Technically, the designer still owns the rights until you pay the final invoice. Which you haven't processed yet.

You launched a brand you don't legally own. And now you might not even be able to keep the name.

This episode reveals The Four Brand Safety Checks that protect your reputation, momentum, and ability to grow without looking back over your shoulder. These aren't legal steps — they're brand-due-diligence steps from a leadership perspective.

The 4 Brand Safety Checks:

1. Name Distinctiveness Check — Is your name free AND safe to build on?
2. Category Confusion Check — Could clients mistake you for another player?
3. Brand Asset Protection Check — Do you actually own the logo you just posted?
4. Digital Territory Check — Lock down domains and handles before someone else does

What you'll learn:

• Why brand safety isn't a legal technicality — it's a leadership discipline
• How a 2% name resemblance can cause 100% of the headache
• Why cybersquatting happens (and how to prevent it)
• The four things brand safety protects: momentum, reputation, trust, and your story

A rebrand isn't finished when it looks good. It's finished when it's safe to grow on.

Before you press publish on that new identity, pause and ask:

• Do I own this?
• Is this name safe to build on?
• Have I secured the territory I need?

📊 Take the C4 Brand Quiz: https://c4brandquiz.scoreapp.com/

🌐 Kenyan Grafik: https://www.kenyangrafik.com/