『Brand Growth Heroes』のカバーアート

Brand Growth Heroes

Brand Growth Heroes

著者： Fiona Fitz | Brand Growth Heroes Mini MBA |
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 Brand Growth Heroes ranks in the top 1.5% of ALL podcasts globally. With +25 years' experience working for brand giants and as coach to over 400 challenger brand founders, Fiona Fitz asks the questions you need the answers to from the founders of wildly successful consumer goods brands driving transformational growth.Copyright Fiona Fitz Consulting Ltd. マネジメント・リーダーシップ リーダーシップ 個人ファイナンス 経済学
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  • From Panic Attacks to Dream Job : Stu Macdonald | ManiLife Peanut Butter

    From Panic Attacks to Dream Job : Stu Macdonald | ManiLife Peanut Butter
    2025/09/03

    We loved chatting to Stu....and you're going to love learning from this GOLD taken from our recent episode:
    What happens when a founder steps back from doing everything and instead builds a team that can take the business further than they ever could alone?

    In this 5-minute clip, Stu Macdonald, founder of ManiLife Peanut Butter, shares why building their own factory was a turning point, not just for product quality and innovation, but for company culture.

    Stu opens up about:

    - Why making their own product was essential for both quality and commercial success.
    - The power of trusting great people to lead where he couldn’t.
    - The difference between working “insanely hard” versus building a business that hums.
    - His raw experience with burnout and the shift that saved both him and the company.

    This is a powerful reminder that YOU, the FOUNDERS, perhaps DON'T don’t need to do it all...or at least that you can CHOOSE to work towards a time when you're NOT doing it all. The right team, the right timing, and the right role for you can play to your strengths and drive even stronger growth.

    This clip was selected and hand-picked by the brilliant team at MKJ Ignite, the FMCG recruitment experts helping challenger brands grow with the right people in the right roles, and is full of practical people insights. Directors Billy, Paul, and Immy have combed through the Brand Growth Heroes archives to bring you the most valuable founder wisdom on hiring and scaling teams that THRIVE.

    A new 5-minute episode drops every two weeks — so make sure to HIT FOLLOW and don’t miss the next one.

    If you're wondering whether or not you need help with your recruitment, or would like to ask for some advice, you can e-mail Billy directly at billy.maddock@mkj-ignite.co.uk

    Connect with Billy Maddock on LinkedIn

    Connect with Immy Southwell on LinkedIn

    Connect with Paul Jones on LinkedIn

    Follow MKJ Ignite on Instagram

    Connect with MKJ Ignite on LinkedIn
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    9 分
  • Most Downloaded Episodes: TRIP's Co-Founder Olivia Ferdi on TRIP's First 2 Years

    Most Downloaded Episodes: TRIP's Co-Founder Olivia Ferdi on TRIP's First 2 Years
    2025/08/28
    In case you've JUST discovered Brand Growth Heroes podcast, we're digging into the treasure trove of our most downloaded episodes from our back-catalogue so YOU don't miss A SINGLE INSIGHT!From slow-burn visionaries to fast-moving disruptors, the show has featured founders of brands like Perfect Ted, Lucky Saint, Seedlip, Wild, Strong Roots, Oddbox, and global challengers like Waterdrop, Mid-Day Squares, Olipop, and Tony’s Chocolonely and many many more…To kick off this special series, we are re-releasing one of the most loved episodes of all time: an interview with Olivia Ferdi, Co-founder of TRIP, which we recorded when TRIP Was just 2 years in to their growth journey, but was already close to £20M in sales.TRIP is the UK's market-leading CBD drinks company. Since its launch in 2019, UK consumers have spent literally millions of pounds on TRIP's delicious CBD-infused canned drinks, as well as on their dinky little dropper bottles of CBD oils. In this episode, Fiona spoke to co-founder Olivia Ferdi about leaving her law career to step into the unknown, about how she and her husband have created a mainstream category out of something that had tremendous barriers to purchase up until now, and we learn how the TRIP team have had to drive demand in the old fashioned way through experience and word of mouth rather than through paid advertising. This conversation is PACKED with insights we don't want you to miss. Plus, we'll be doing a new interview with Olivia VERY SOON, so this is a great way to remind you all of where the market was only a few years ago!If you do learn some good stuff from this episode (and we hope you do), please please share it, follow the show, AND leave a quick review. It all helps bring more brilliant founders and insights to you, our Brand Growth Heroes community!=========================================================Thanks to Brand Growth Heroes’ podcast sponsor - Joelson, the commercial law firm=========================================================If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.But don’t forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.And that starts with the right legal partner.So we're thrilled to introduce Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we’re delighted to have you on board.If you'd like to get in touch to find out more, why don't you drop them a line at hello@joelsonlaw.com!==============================================A tiny favour: If this episode inspires you to think about new ways to drive business growth, please could you click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review?This small gesture from you means the world to us, and allows us to share these nuggets of insight and value with you more often.You won’t want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.
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    38 分
  • Bold Bean Co's Model: Remote First & Big Culture Vibes

    Bold Bean Co's Model: Remote First & Big Culture Vibes
    2025/08/22

    Bold Bean Co is doing team and culture differently.


    In this episode, co-founders Amelia and Ed discuss how the'yre building a high-performing, remote-first team with people working all across the UK and quite a few other countries.

    They want their team's motivation to be powered by the business mission, and as this is key it's important to them to allow their team to work their jobs around their lives, rather than the other way around!

    What you'll learn:

    • Why "trust first" is key for Ed and Amelia and how they lead
    • How a remote working model allows Bold Bean Co to look globally for exceptional talent, rather than only searching in the UK.
    • Why 'Culture' isn't something that you start thinking about once you're further on up the growth curve - it's got to be nurtured from the outset!

    So, if you're building a team and wondering how to do it well without a traditional office setup, this one's for you.

    This 'BGH Short' is part of our People Series partnership with MKJ Ignite - The FMCG recruitment experts helping challenger brands grow with the right people in the right roles. Directors Billy, Paul, and Immy have combed through the Brand Growth Heroes archives to bring you the most valuable founder wisdom on hiring and scaling teams that thrive - and as a result, this short episode is PACKED with golden nuggets around people, team and culture.


    A new 5-minute short episode drops every two weeks — so make sure to HIT FOLLOW so you don’t miss the next one.

    If you're wondering whether or not you need help with your recruitment, or would like to ask for some advice, you can e-mail Billy directly at billy.maddock@mkj-ignite.co.uk

    Connect with Billy Maddock on LinkedIn

    Connect with Immy Southwell on LinkedIn


    Connect with Paul Jones on LinkedIn


    Follow MKJ Ignite on Instagram

    Connect with MKJ Ignite on LinkedIn
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    4 分
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