In this episode of Brainstorming with Bergeron, Stephen Bergeron, founder and advisor at Mountain Ties, concludes the five phases of the sales ecosystem by focusing on internal companywide communications—the foundation for keeping teams aligned, informed, and engaged.

Stephen discusses how consistent, transparent communication builds trust, breaks down departmental silos, and strengthens company culture. From weekly “huddle” meetings to monthly all-hands and deep-dive alignment sessions, he outlines practical ways to ensure every employee—from sales to engineering—stays connected to the company’s mission and momentum.

Discover how fostering open dialogue, recognizing shared successes, and even adding a little fun to your internal rhythm can boost morale, improve performance, and keep everyone moving in the same direction.

💡 Next up: The Circle of Influence.

🔗 Learn more at mountainties.com or email Stephen at stephen@mountainties.com.

🎧 Available on Apple Podcasts, Spotify, Amazon, and YouTube.

In this episode of Brainstorming with Bergeron, Stephen Bergeron, founder and advisor at Mountain Ties, explores Phase Four of the sales ecosystem: the Joint Business Review (JBR) vs. the Quarterly Business Review (QBR).

Traditional QBRs are often one-sided and backward-looking—but the modern sales ecosystem demands collaboration, transparency, and forward thinking. Stephen explains how the JBR transforms routine check-ins into meaningful, shared conversations that strengthen trust, reinforce commitments, and keep both teams aligned toward mutual growth.

Learn how to build more engaging business reviews, improve attendance and executive buy-in, and address “the elephants in the room” before they become deal-breakers. Discover how making your reviews joint, honest, and future-focused can turn your customer relationships into lasting partnerships.

💡 Next up: Phase Five – Internal Communications.

🔗 Learn more at mountainties.com or email Stephen at stephen@mountainties.com.

🎧 Available on Apple Podcasts, Spotify, Amazon, and YouTube.

In this episode of Brainstorming with Bergeron, Stephen Bergeron, founder and advisor at Mountain Ties, explores Phase Three of the sales ecosystem: Proposal vs. Quote.

Building on the story selling techniques from Episode 4, Stephen explains why a proposal should do more than outline pricing—it should reinforce trust, document discovery, and position your organization as the strategic partner. Learn how proposals extend the story you’ve been building with prospects, highlight your value through executive summaries, and showcase your brand’s professionalism.

You’ll also hear when a simple quote is the right tool for the job, and how to avoid commoditizing your solution by knowing the difference between the two. From creating tailored executive summaries to aligning sales and marketing for a stronger presentation, this episode gives you practical insights to elevate your proposals and close deals with confidence.

💡 Next up: Phase Four – The Joint Business Review (JBR).

🔗 Learn more at mountainties.com or email Stephen at stephen@mountainties.com

🎧 Available on Apple Podcasts, Spotify, Amazon, and YouTube.