Jessica Ferranti, CEO of the Mycelia Group, shares her journey from culinary arts to cannabis industry infrastructure. Discover how her diverse experience helps businesses scale, innovate, and create memorable experiences through strategic consulting and exclusive events.

Paul (PK) Lawton

Discover key strategies for cannabis marketing from PK Lawton. Learn how to effectively engage consumers in the evolving cannabis industry.

In today’s dynamic cannabis industry, marketers face a unique set of challenges. With regulations constantly shifting and consumer preferences evolving, it’s crucial to stay ahead of the curve. In this post, we dive into insights from PK Lawton, co-founder of Sister Mercy, who shares his journey from sociology to cannabis marketing. We’ll explore effective strategies for brand development and the importance of understanding consumer behavior in this rapidly growing market.

Chapters

00:00 Introduction to PK Lawton and Sister Mercy

03:00 The Evolution of Digital Culture and Advertising

06:02 The Intersection of Music and Cannabis

09:04 Navigating the Cannabis Industry: Challenges and Opportunities

11:51 Cross-Border Cannabis Marketing: Canada vs. US

14:59 The Impact of Regulation on Cannabis Branding

17:53 The Importance of Long-Term Brand Building

21:04 Leadership and Consumer Loyalty in Cannabis Brands

23:21 Navigating the Payment Space

24:31 Challenges in the Canadian Cannabis Market

26:02 The Rise of Unregulated Dispensaries

28:12 The Gray Market Dynamics

30:21 The Role of AI in Cannabis Marketing

35:09 Trust and Authenticity in the Cannabis Industry

Summary

Join industry experts Erin O'Donnell, Jen Makris, and Joe Zahaitis as they discuss the upcoming Cannabis Banking Conference in New Mexico, industry trends, and the importance of relationship-driven banking in the cannabis sector.

Chapters

00:00 Introduction and Connections in Cannabis Banking

03:12 The Birth of Cannabis Banking Symposium

06:15 The Evolution of Cannabis Banking and Events

09:19 Upcoming Cannabis Banking Experience

12:10 The Importance of Relationships in Cannabis Banking

15:07 The Evolution of Payments in Cannabis Banking

17:14 Exploring the Fintech Landscape

18:26 Future Forward: Cannabis Compliance and Standards

21:36 The National Perspective on Cannabis Banking

25:04 The Importance of Operator Voices in Cannabis Banking

28:00 New Mexico: A Unique Conference Destination

28:30 Curated Conversations in Cannabis Banking

30:40 Conference Details and Community Engagement

36:26 BLB Outro WMusic.mp4

Resources

The Association for Cannabis Banking (ACB) - https://the-acb.org

Cannabis Banking Conference 2023 - https://the-acb.org/conference2023

Erin O'Donnell's LinkedIn - https://www.linkedin.com/in/erinodonnell

Jen Makris' LinkedIn - https://www.linkedin.com/in/jenmakris

Joe Zahaitis' LinkedIn - https://www.linkedin.com/in/joezahaitis

Guest links

LinkedIn - https://www.linkedin.com/in/erinodonnell

Website - https://the-acb.org

And you can always find Jen and I at:

Jen – jen@cannabiscashconsultants.com

Joe – Joe@Zahaitis.com