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  • Making Small Business Big News: Marketing Lessons from Brooke Million O'Donnell
    2026/01/14

    In this episode of Bottled Up, Andrew Allen sits down with Brooke Million O'Donnell, owner of Millimedia, to discuss her journey in advertising, family business legacies, and the ever-changing world of marketing. Brooke shares how her grandmother founded Millimedia, her own unique career path (including time in the Virgin Islands), and her role helping both small and large companies boost their visibility. They talk about the shift from traditional to digital advertising, best practices for building a strong online presence, and how tools like AI are changing the industry. Brooke also offers advice to local businesses on how to get started with marketing. Tune in for great stories, practical tips, and lessons on adapting to new technology while staying true to your roots.


    3 Episode Key Takeaways


    1. The Importance of Evolving in Marketing and Advertising

    Brooke Million O'Donnell and Andrew Allen discuss how both of their family businesses have had to adapt to rapid industry changes, especially over the past 15 years. Transitioning from traditional methods (like dropping off tapes for TV ads) to emphasizing digital marketing, content creation, and maintaining an online presence has been crucial for their continued success.



    2. Family Legacy and Personal Growth Shape Business Values

    Both speakers reflect on their roots as third-generation owners in their respective companies. Brooke Million O'Donnell shares how her grandmother's pioneering spirit in media, combined with her father's experience in marketing, inspired her path. Their shared experiences in family businesses highlight the value of commitment, adaptability, and a deep sense of responsibility to employees and the community.



    3. Staying Ahead with Innovation and Best Practices

    Throughout the episode, Brooke Million O'Donnell emphasizes the importance of businesses of all sizes keeping up with digital trends—such as updating websites, using social media, and tracking analytics. She underscores that agencies like Millimedia provide comprehensive services to help local businesses compete and remain visible in a digital-first world, and she encourages even small business owners to prioritize having a strong online presence.


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    40 分
  • Balancing Family, Business, and Pizza at Tony's Brick Oven Pizzeria with the Caldwells
    2025/12/17

    On this episode of Bottled Up, Andrew Allen sits down with Savannah Caldwell and Danny Caldwell, co-owners of Tony's Brick Oven Pizzeria in downtown Gulfport. They share their backgrounds in hospitality, how they became involved with Tony's, and what it's like to run a busy restaurant while juggling other careers and family life. The Caldwells talk about employee retention, creating a family-like atmosphere, upgrades to the restaurant, and starting their own food truck. They also discuss booking events at Tony's, what makes their space unique, and their passion for fostering great experiences for customers and staff. Whether it's classic pizza, a revamped sidebar, or supporting local events, Savannah and Danny give a behind-the-scenes look at building community through good food and genuine care.


    3 Episode Key Takeaways


    1. Employee-Centered Management Creates a Strong Team Culture


    Both Savannah Caldwell and Danny Caldwell emphasized the importance of treating their staff like family, rather than just employees. They prioritize respecting schedules, valuing feedback, and fostering a supportive environment. This approach helps with employee retention, encouraging team members to stay and even return if they leave.



    2. Continuing and Honoring a Local Legacy


    Taking over Tony's Brick Oven Pizzeria was about more than business for Savannah Caldwell and Danny Caldwell. They were motivated by respect for Mr. Tony and his long-standing commitment to the community. Their goal was to maintain Tony's legacy, serving loyal customers and building on the restaurant's reputation as a cornerstone of Gulfport.



    3. Adaptability and Continuous Improvement as Core Values

    The new owners are committed to learning and evolving. Whether it's tweaking the menu, renovating the space, or optimizing event offerings, Savannah Caldwell and Danny Caldwell demonstrate flexibility and a growth mindset. They actively seek feedback, reflect on their daily operations, and aren't afraid to make changes that benefit both their customers and their business.


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    47 分
  • The Art Of The Jingle With Paul Loomis
    2025/11/12



    In this episode of Bottled Up, host Andrew Allen sits down with Paul Loomis, founder of The Loomis Agency and partner at Luminous Sound Studios. Paul Loomis shares his journey from growing up in Washington, D.C., with a musical family to writing iconic jingles, such as "Stanley Steemer." He discusses his switch from dreaming of film composition to building a successful career in advertising music, working fast under tight deadlines, and creating memorable brand music for companies. Andrew Allen and Paul Loomis also discuss how jingles are crafted, the impact of AI on the industry, and offer advice for young musicians. Plus, listeners get to hear the debut of a new jingle for Allen Beverages.


    3 Key Takeaways

    1.The Evolution and Impact of Jingle Writing: Paul Loomis offers fascinating insight into the craft of jingle writing, discussing its evolution into "brand music" and how catchy, memorable tunes paired with effective brand positioning can drive remarkable business success. He shares notable examples, like the Stanley Steemer jingle, explaining how such work requires both creativity and an understanding of marketing psychology.

    2. Adapting to Changes in the Music Industry: The conversation dives into how technology and artificial intelligence are changing the music and advertising landscape. Paul Loomis acknowledges using AI as a tool but warns about its potential to replace traditional human creativity in the future. He also touches on the challenges modern artists face with revenue due to streaming platforms, and the shift away from traditional band instruments toward computer-assisted music.

    3. Music as a Multifaceted Career: Paul Loomis's journey demonstrates how a strong musical foundation can lead to diverse opportunities, from writing for jazz ensembles and collaborating with legends like Gil Evans to producing jingles and working on projects like Barney and Vanilla Ice. He emphasizes the importance of understanding both the creative and business sides of the industry, highlighting his experience building a successful agency and launching a record label that's finding success with new acts.

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    40 分
  • Charity and Podcasting with Jourdan Derouen
    2025/09/30


    In this episode of Bottled Up, host Andrew Allen sits down with Jourdan Derouen, owner of Oliver Scott Insurance, host of his own podcast, and co-founder of Carter's Champions. Jourdan shares his story growing up on the Gulf Coast, how he got into podcasting, and his passion for community service. They dive into the origins of Carter's Champions and the annual Pink Dress Run, which raises money and awareness for cancer patients. This year, thanks to years of hard work, the event will provide free mammograms through Memorial Hospital. Jourdan also opens up about overcoming personal struggles, the power of failure, and why real connections matter in both business and charity. The episode highlights the value of resilience, teamwork, and giving back to the community. 3 Key Takeaways 1. Embracing Failure and the Power of Persistence


    Jourdan Derouen's journey highlights the importance of embracing failure as a part of growth. Both he and Andrew Allen discuss how failure is essential to learning and success—Jourdan shares personal experiences from dropping out of school to starting and evolving his podcast, as well as co-founding Carter's Champions. They both agree that being willing to fail, learn, and try again is at the heart of any self-made success.
 2. Community Impact Through Carter's Champions and the Pink Dress Run


    A major focus of the episode is the Carter's Champions charity and its signature event, the Pink Dress Run. Jourdan explains the organization's origins, how it has grown (raising significant funds for cancer support), and the big milestone this year—offering free mammograms in partnership with Memorial, making cancer screening more accessible for the community. The event is depicted as a true community effort, supported by local businesses, volunteers, and heartfelt collaboration.
 3. The Value of Authentic Storytelling and Human Connection in Podcasting


    Both speakers emphasize how meaningful conversations and storytelling are at the core of podcasting. Jourdan shares that the most impactful podcast moments come from genuine, long-form conversations where guests are comfortable and open, not just chasing popularity or clicks. It's these real, sometimes vulnerable stories that build connection, inspire listeners, and serve the greater good—be it in raising awareness, building community, or simply sharing life lessons.
 Let me know if you want more details or quotes from the conversation!

    Show Overview


    00:00 Self-Made and Driven 06:04 The Importance of Self-Learning 06:49 Embracing Failure Early 09:58 Forming an Online Gaming Clan 15:47 Podcasting's Spontaneous Conversations 17:29 Podcasting Without Ego 20:07 Overcoming Fears and Business Origins 24:31 Local Business Tech Support 27:29 Late-Night Routine Reflections 34:33 Viral Clip Sparks Emotional Connections 35:59 Authenticity Over Fame 39:49 Initiative for Free Mammograms 44:57 Starting a Charity: A Heartfelt Endeavor
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    52 分
  • With David Lewis
    2025/09/22


    In this episode of Bottled Up, David Lewis, Executive Director of the Mississippi Arts Commission, shares his journey from growing up in Jackson to revitalizing the city's cultural spaces and leading statewide arts initiatives. David talks about his early love for architecture and community, working on projects like the Welcome to Jackson mural and the renovation of the Mississippi Planetarium. He explains how public art can change city narratives, what it takes to fund creative projects in Mississippi, and how the coast has become a hub for vibrant arts. David also highlights opportunities for artists to get involved, apply for grants, and attend events like the Governor's Arts Awards and National Folk Festival. It's a conversation about intentional design, community impact, and celebrating Mississippi's creative spirit.




    3 Episode Key Takeaways

    1. Public Art as a Catalyst for Community Change

    David Lewis discusses how public art projects, like the Welcome to Jackson mural, can reshape a city's narrative and inspire civic pride. He shares how intentional, community-focused design and art can help change perceptions and energize cities that might otherwise seem stagnant, while also attracting and retaining creative talent.

    2. The Mississippi Arts Commission's Role and Impact

    As executive director, David Lewis explains that the Mississippi Arts Commission provides essential state and federal grant funding to support artists, arts organizations, and public art projects throughout Mississippi. Their work covers a wide range—visual arts, theater, music, cultural festivals—and aims to uplift creative communities from the coast to rural towns, enriching quality of life and boosting the state's economic and tourism profile.

    3. Celebrating Mississippi's Artistic Uniqueness on a National and International Stage

    David highlights how Mississippi's unique cultural identity is being shared not just statewide, but internationally—such as the MSU School of Architecture's exhibit at the Venice Biennale. He also mentions upcoming events like the Governor's Arts Awards and the National Folk Festival coming to Jackson, emphasizing how Mississippi's stories, spaces, and creativity have distinctive value and resonance both locally and abroad.


    Show Overview

    0:00 Exploring Art's Impact with David Lewis
    3:10 Inspirational Art Teacher Influence
    9:04 Architectural Education: Creativity and Advocacy
    11:23 Returning Architectural Inspiration to Mississippi
    15:52 Public Art Inspiring Civic Pride
    18:49 Planetarium Renovation Vision and Strategy
    21:56 Innovative Renovation and Revitalization
    24:36 Mississippi Arts Funding and Support
    29:52 Connecting with Mississippi's Creative Community
    33:27 Southern American Novelty in Europe
    35:07 Accessible Warmth of Southern Culture
    39:02 Commendable Community Dedication
    42:25 Supporting Mississippi's Creative Community

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    44 分
  • From Marketing to Philanthropy: Emily Sham's Community Journey With The Red Cross
    2025/08/13

    In this episode of Buttoned Up, Andrew Allen talks with Emily Sham, the regional philanthropy officer for the American Red Cross in Alabama and Mississippi, and shares her journey from Madison, Mississippi, to the Gulf Coast. She discusses her background in marketing and event planning, her impactful work at Two Men and a Truck, and her passion for community engagement. Emily details the Red Cross's diverse efforts, disaster relief, home fire response, blood drives, and military family support, emphasizing the need for local involvement and volunteerism. The conversation highlights the unique spirit of the Mississippi Gulf Coast and ways listeners can give back.


    Here's What You'll Learn In This Episode:


    The surprising statistics behind local disasters: Did you know home fires are the #1 disaster the Red Cross responds to here? Emily explains why—and how you can help.

    Why the Gulf Coast is America's most disaster-prone region, and what that means for support and preparedness.

    The Red Cross goes beyond disaster relief in many ways, including free smoke alarm installation in at-risk neighborhoods, blood drives, and special support for military families.

    How you can make a difference: Volunteer, donate blood, or contribute financially—Emily gives you real, actionable ways to get involved locally.

    The story behind Two Men and a Truck's international journey and their Movers for Moms campaign helping women in need each spring.




    3 Episode Key Takeaways


    1. The Power of Community Involvement: Whether it's coordinating disaster relief, supporting military families, or running blood drives, engaging with your local community can make a huge difference. Emily is proof that one person's network can amplify support for entire regions.

    2. Disaster Relief Goes Beyond Headlines: While the Red Cross is known for responding to hurricanes and fires, they're also working behind the scenes – most disaster calls in their region are actually home fires, not the natural disasters we typically think of.

    3. Anyone Can Get Involved: From donating blood or volunteering, to simply staying informed, there are so many ways to support vital organizations like the Red Cross. 90% of their workforce is made up of volunteers, and local contributions stay local!



    Show Overview

    00:00 Emily Sham: Local Philanthropy Insights

    05:35 Franchise's First Marketing Efforts

    06:17 Community-Centric Marketing Approach

    11:35 Horn Island's Unique Coastal Experience

    15:01 Joining Chamber, Focusing on Marketing

    17:22 Red Cross: Beyond Disaster Relief

    19:46 Mission-Focused Financial Efficiency

    24:05 Red Cross: Certification and Military Support

    28:34 Mississippi Red Cross Deficit Solution

    30:45 Blood Donation App Simplifies Process

    33:47 Coastal Life and Community Bonds

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    37 分
  • Finding Your Voice and Special Olympics Mississippi with Monica Daniels
    2025/07/15

    In this episode of Bottled Up, host Andrew Allen chats with Monica Daniels, Executive Director of Special Olympics Mississippi. Monica shares her personal journey into the nonprofit world, inspired by her daughter's experience with Magnolia Speech School. She explains how the Special Olympics empowers athletes with intellectual disabilities through competitive sports. She discusses the history of the Special Olympics, its focus on inclusion and unified teams, and highlights how athletes now compete at high levels with dedicated training and support. Monica also talks about the organization's year-round events, the importance of community support, and ways people can get involved or volunteer. The conversation sheds light on how Special Olympics is changing lives both on and off the field, building confidence, independence, and community.

    3 Episode Key Takeaways


    Empowering Athletes Through Competition and Voice

    Monica Daniels emphasizes that Special Olympics Mississippi focuses on being a truly competitive sports organization rather than just a recreational one. The goal is not only to train and prepare athletes for high-level competition but also to empower them to advocate for themselves, both on and off the field. Monica emphasizes the importance of allowing athletes to discover and utilize their own voices, developing not only physical skills but also confidence and self-advocacy.

    Unified Sports and Community Inclusion

    The organization has made significant strides in growing unified sports programs, primarily through partnerships with schools and Boys & Girls Clubs. These unified teams, made up of athletes with and without intellectual disabilities, help break down social barriers, promote inclusion, and foster friendships. Monica discusses successful unified teams in Mississippi and the broader effort to integrate these programs into schools and communities, helping to change mindsets and encourage greater acceptance.

    Comprehensive Support and Opportunities for Athletes

    Special Olympics Mississippi doesn't just focus on competition; it also provides extensive health screenings (vision, hearing, dental, podiatry, and overall health management) at state-level events, all free to athletes. The organization ensures no athlete pays to participate in competitions, including national-level events, thanks to donor support and community partnerships. They also make it easy for athletes, parents, and potential volunteers to get involved, highlighting a robust, community-driven support network.


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    40 分
  • Inside the Culture of Allen Beverages With Jeff Weatherford and Mike Hinton
    2025/06/18

    In this episode of Bottled Up, host Andrew Allen sits down with Mike Hinton and Jeff Weatherford, two longtime leaders at Allen Beverages. With over 50 years of combined experience, they share how they worked their way up from trainees to management, recall how technology and the soft drink business have evolved, and highlight what makes their workplace culture feel like family. From hilarious stories of soda mishaps to practical advice for new hires, Mike and Jeff stress the importance of building relationships, adapting to new challenges, and supporting each other. Whether you're curious about the real work behind your favorite drinks or just want to hear what it's like working at a local business, this episode is packed with honest insights and memorable moments.

    3 Key Listener Takeaways


    1. The Power of Customer and Team Relationships

    Both Mike and Jeff emphasized that building and maintaining strong relationships—with customers, colleagues, and team members—is at the heart of their work at Allen Beverages. They highlighted how personal connections and mutual trust are essential for successful operations and overall satisfaction, whether it's working directly with store owners, managing employees, or collaborating with long-time colleagues.


    2. Adapting to Change and Embracing Technology

    The soft drink distribution industry has evolved significantly over the years, especially in terms of technology. Mike and Jeff discussed how the move from handwritten orders and pricing guns to sophisticated scanning and inventory systems has changed daily operations. Despite the sometimes overwhelming pace of technological change and the constant addition of new products (SKUs), adaptability has been a crucial skill for thriving in the business.


    3. Perseverance and Culture Matter

    Decades-long careers like those of Mike and Jeff are a testament to the value of perseverance, adaptability, and a supportive company culture. They both attributed their longevity and enjoyment at Allen Beverages to the company's commitment to promoting from within, its familial work environment, and the sense of pride they feel from their work. The stories and inside jokes shared throughout the episode also underscored the importance of camaraderie and a positive, resilient workplace culture.

    These lessons reflect not just their individual experiences, but key values that contribute to the company's ongoing success.

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    43 分