Unpopular truth: the reason most women struggle with health, fitness, confidence, and follow-through isn't because they don't know what to eat or how to work out - it's because they're still making decisions from an old identity. In the first episode of my Main Character Energy series, I'm breaking down why identity shifting is the real missing piece behind lasting change (and why motivation alone never works).

I'm sharing my personal evolution, why autopilot habits keep you stuck, and yes… why we're starting this series with makeup (stick with me). We'll talk surprising facts about appearance, how small rituals change how you show up, my own main character makeup routine (even if you're not a makeup girly), and how this deeper identity work actually makes results stick - not just in January, but for good.

If you're done with your old bullshit and ready to step into your main character era, you're in the right place!

Sign up for the Main Character Energy Activation Masterclass on January 13, 2026 - this is where the real shift begins → https://www.bossbitchradio.com/masterclass

Join the newsletter for more behind-the-scenes tips, cheat sheets, and practical tools → https://www.bossbitchradio.com/newsletter

#IdentityShift #SelfConcept #PersonalGrowth

Key Takeaways:

00:41 What Boss Bitch Radio is all about

01:31 Quick rundown of the Main Character Energy Activation Masterclass

02:57 Why identity shifts matter (and why we're talking about makeup)

13:24 Let's talk appearance and why it actually matters

18:18 My personal story + identity shifts over the years

24:41 Simple main character makeup rituals to try

32:24 Your growth assignment + wrapping things up

Links Mentioned:

Join me for the Main Character Energy Activation Masterclass on January 13, 2026 - this is where the real shift begins → https://www.bossbitchradio.com/masterclass

Join the Iconic Coaching Academy! Limited 1:1 spots available - https://www.bossbitchradio.com/iconic-coaching

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