Barron Wiley sits down with Kathy Rudkin, founder of Rudkin Productions, to talk about her 35-year career in advertising, family milestones, community roots, and digital marketing innovation in 2026.

Timeline:

0:00 — Introduction & Welcome

Barron welcomes Kathy to the Boost Boerne Business segment and kicks off the conversation.

0:17 — Lifetime Achievement Award & Radio Hall of Fame

Kathy shares her surprise at receiving a Lifetime Award from NABO San Antonio and her induction into the San Antonio Radio Hall of Fame.

1:13 — Family News: Emma Faye's Two Weddings

Kathy talks about her daughter Emma Faye Rudkin (founder of Aid the Silent) getting married — with two back-to-back weddings, one at home and one at Morgan's Wonderland in ASL.

2:22 — Esperanza Ranch & Oklahoma Roots

The conversation turns to Kathy's childhood at Arbuckle Wilderness, the largest tourist attraction in Oklahoma, which sparked her entrepreneurial spirit.

3:45 — How Kathy Got Into Advertising

Kathy explains how attending her father's advertising brainstorming meetings led her to pursue an advertising degree with a marketing minor.

4:40 — Rudkin Productions: Services & Digital Shift

Overview of the agency's evolution — from traditional advertising to a digital subscription model and in-house content creation studio launched post-COVID.

6:07 — Aid the Silent & the June 6th 5K

Kathy discusses Aid the Silent, the nonprofit she co-founded with Emma Faye in 2015, providing hearing aids, ASL lessons, and faith-based camp experiences for deaf and hard-of-hearing youth.

9:27 — Digital Marketing: The "Creepy Stuff"

Kathy explains advanced digital marketing tactics — IP harvesting, lookalike audiences, website visitor identification, geo-targeted ads, and channel marketing.

11:28 — National Women Business Owner Finalist

Kathy reveals she's a top-3 finalist for the NAWBO/Bank of America Women Business Owner of the Year Award, heading to Washington, DC on May 29th.

12:24 — Closing & Contact Info

Rudkin Productions: rudkinproductions.com | 830-249-1744

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