The Water Innovation Townhall brings together three companies moving through the Water Technology Adoption (WATA) Model at strikingly different velocities: Evove, Cerafiltec and Vortech Water Solutions. In this conversation, their CEOs unpack how lighthouse projects evolve into market pull, why strategic partners accelerate trust, what real-world friction looks like, and how design-for-adoption choices shorten the path to scale. Dr. Paul O’Callaghan, Prof. Cees Buisman and Dr. Reinhard Hübner then connect these stories to the dynamics explored in The Dynamics of Water Innovation, reflecting on velocity, reference data, and the market conditions that shape innovation decisions today.

To go deeper or for bulk orders, you can explore the book here, and download the BlueTech articles on Evove, Cerafiltec, and Vortech Water Solutions from here.

Watch the video recording from here.

If you think we should feature another company in a future Townhall, you can nominate one on our website.

💡 Got a suggestion for a book or author we should feature? Drop us a line at lily.chen@bluetechresearch.com

📘 Paul’s book The Dynamics of Water Innovation is available at braveblue.world/book—Lily will personally make sure it wings its way to you.

🔗 Connect with Lily and Paul on LinkedIn, and visit bluetechresearch.com and braveblue.world to learn more.

What if water had its own bookshelf? In this special pilot episode, Lily Chen joins Paul O’Callaghan to launch The BlueTech Book Club Podcast—a new space dedicated to books about water.

Not just another water podcast, this one’s for the curious and the committed: whether you’re knee-deep in water innovation or just dipping your toes in. Paul shares why books matter in shaping how we think about the sector, how stories move ideas forward, and what inspired him to take the mic.

We reflect on recent reads by David Sedlak and Peter Gleick, and yes—there’s even a nod to Paul’s guitar skills.

💡 Got a suggestion for a book or author we should feature? Drop us a line at lily.chen@bluetechresearch.com

📘 Paul’s book The Dynamics of Water Innovation is available at braveblue.world/book—Lily will personally make sure it wings its way to you.

🔗 Connect with Lily and Paul on LinkedIn, and visit bluetechresearch.com and braveblue.world to learn more.

At BlueTech, innovation in the water sector is our favourite subject to discuss.

Did you know that just under 10% of water technology innovations have a successful application and even then the impact is often disappointing. If you are wondering why this is the case than this is certainly the podcast episode for you!

Towards the end of last year Paul O’Callaghan the CEO and founder of BlueTech Research was awarded his PhD at Wageningen University on the Dynamics of Water Innovation.

The PhD aims to provide insights into the rate of adoption, diffusion and success of innovative water technologies globally. As well as discussing what makes certain innovations successful in his PhD, he also presented the water technology adoption model. Which can be used to monitor the spread of innovations.

In this highly anticipated podcast episode, Paul will speak to one of the challenges of his PhD, Dr Reinhard Hübner, the CEO at Skin Water. In this episode Paul and Reinhard will unpack the different types of innovation, rates of success, adoption and give some very valuable advice to start ups in the water industry.

💡 Got a suggestion for a book or author we should feature? Drop us a line at lily.chen@bluetechresearch.com

📘 Paul’s book The Dynamics of Water Innovation is available at braveblue.world/book—Lily will personally make sure it wings its way to you.

🔗 Connect with Lily and Paul on LinkedIn, and visit bluetechresearch.com and braveblue.world to learn more.