Bonus: Stop Being the Best Kept Secret With Coach Toci of Mompreneur Academy
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Ode (@thatsod.e / @thatsod_e) and Mo aka Kid Licorish (@licorishislegit) sit down with Coach Toci, founder of Mompreneur Academy, for a conversation on entrepreneurship, branding, and mental health. Coach Toci traces her hustle back to selling CDs and candy as a child, then walks through her path into motherhood in 2021, a home birth experience, and the realities of Black maternal and infant mortality that shaped a decision to build a business centered on staying home with her children. Coach Toci unpacks the message behind stop being the best kept secret, arguing that most entrepreneurs struggle not from a lack of talent but from a lack of visibility, and points to Susan Jeffers' book Feel the Fear and Do It Anyway as a resource for pushing past hesitation. The conversation moves into pricing psychology, covering why women and mothers routinely undercharge for their work, and cites business coach Lamar Tyler of Traffic Sales and Profit on the importance of tracking real sales numbers rather than relying on instinct.
Coach Toci then turns her attention to Black and Snerdy itself, running a live audit of the podcast's presence across Spotify, Apple Podcasts, Amazon, iHeart, YouTube, Facebook, Instagram, and X, flagging hashtag strategy, an inactive-looking X profile, missing YouTube live content, and the case for building an owned email list instead of relying on any single platform. A mental health check-in follows, where Mo discloses living with bipolar disorder while currently unmedicated and Coach Toci discusses navigating a divorce alongside the value of therapy during major life transitions. Big Mad brings frustrations over recurring Apple account charges, rising inflation, and a wave of AI-generated YouTube channels producing fake WWE wrestling news and scraped commentary on shows like The Wire and The Sopranos, including AI-generated music using the likeness of artists such as Timberland. The episode closes on a lighter note with an update on food creator Cabinet Carl.
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