Aaron Schwartz is a DTC business builder, investor, and advisor to some of the most innovative commerce tech companies. With a sharp eye for scaling brands and solving complex operational challenges, Aaron has played a pivotal role in shaping the future of Ecommerce.

Before founding Orita, Aaron built a $1M+ watch brand on Shopify, co-founded Passport Shipping to simplify international logistics, and served as the president of Loop Returns, helping brands optimize their post-purchase experience. His hands-on experience across shipping, returns, and AI-driven customer insights makes him a trusted expert in the DTC space.

Today, as the founder of Orita, Aaron is on a mission to help brands unlock the power of their customer data. Orita uses AI to analyze millions of data points, enabling brands to make smarter, more profitable marketing and retention decisions. By focusing on machine learning-driven personalization, Aaron is helping DTC brands move beyond guesswork and into data-backed growth strategies.

With degrees from Columbia and UC Berkeley Haas, Aaron brings both academic rigor and real-world experience to the table. When he’s not revolutionizing the Ecommerce industry, he’s a dedicated father of two—and pretty funny when he’s not in business mode.

In This Conversation We Discuss:

• [00:42] Intro
• [00:56] Building smarter customer insights with AI
• [02:48] Switching from brand to SaaS
• [05:18] Focusing on customers before scaling up
• [07:04] Solving data problems for brands
• [08:41] Using machine learning to predict customer behavior
• [11:04] Updating customer data daily for better marketing
• [14:18] Investing in AI-powered customer insights
• [16:33] Filtering out the wrong customers
• [17:12] Using AI to boost retention
• [18:34] Finding hidden revenue in your email list

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Grow sales from existing customers with AI optimization orita.ai/
• Follow Aaron Schwartz linkedin.com/in/aaroncharlesschwartz

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