"Every problem is an opportunity in disguise." - John Adams. Like many others, Cass and her entire crew have also been impacted by the dreaded #layoffs2023 pandemic. Although disheartened by the sad news, Cass also saw an opportunity in this layoff market.

“Tech startups still have to grow and keep expanding. However, their way of engaging marketing agencies will need to change fundamentally to adjust to the restricted budgets. This is where I see an opportunity, to be a true partner to the client through 𝐟𝐫𝐚𝐜𝐭𝐢𝐨𝐧𝐚𝐥 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐭𝐞𝐚𝐦. "

Tune in to this episode where Cass shared the story behind OtterHalf. ( 🔊 Spoiler alert, the name is a witty wordplay and definitely has something to do with Otters as well) and her top tips for turning setbacks into stepping stones and starting a new venture.

1️⃣ Know your strength and do what you love. This way, people can naturally feel your passion and energy.

2️⃣ Execution is key. Surely planning and testing your hypotheses are important when starting a business, but there are no perfect market research can 100% predict the best way to proceed, so my advice is to take that first step and start doing it.

3️⃣ Money matters. Lastly, talk to as many people as you can to get an initial sense of the demand, product-market-fit of your idea. Then do a proper financial budgeting and forecasting to make sure you have taken calculated risks before venturing into entrepreneurship.

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