Ugmonk produces gorgeous products to help you organize your physical and mental workspace. Their top seller is the Analog productivity system, which has earned more than $1M in revenue.

In this interview, I chat with founder Jeff Sheldon about the thought process behind this brilliant Shopify landing page. We cover explainer videos, copywriting, his DIY mentality, and how the new 3D animation hero communicates so much more than the original video could.

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(00:40) Intro

(01:22) Analog $1m sales, confirmed

(03:22) Landing Page navigation tip

(04:02) Analog copywriting approach

(06:25) How Jeff gets copywriting feedback

(08:13) Mobile optimization

(11:36) Mobile explainer videos

(12:31) Reusing the Analog Kickstarter video

(14:50) Analog card animations within the explainer video

(15:13) Storyboarding and DIY attitude

(16:39) Why not create more vids for other products?

(18:10) Should we create explainers if we don't truly love the product?

(19:11) How important is music in explainer videos?

(20:41) Sharing the Why in your Landing Page

(22:34) Investing in showing them with 3D product animation

(25:38) Should all product pages have a 3D mockup?

(28:36) Getting Typeform feedback via a Team pricing link

(29:55) Team offers needs a separate Landing Page

(30:04) Should everyone upsell related products on check-out?