Big Jim Matthews explores how a canceled Knoxville festival in 1999 sparked a bigger dream. Ashley Capps, Superfly Presents, Coran Capshaw, and Chip Hooper built Bonnaroo on a Manchester, Tennessee farm in 2002. With no mainstream advertising and a jam band-focused lineup, 70,000 fans showed up. Rolling Stone called it one of 50 moments that changed rock and roll history.
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