Bold Brands on a Budget: Callum Gracie’s Playbook for Standing Out Online | EP168
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What does it take to build a brand that cuts through the digital noise without burning through your budget? Callum Gracie, founder of Otto Media and trusted guide for everyday entrepreneurs, explores the real strategies behind building bold, effective online brands.
Callum shares how his early days as a DJ shaped his approach to branding, debunks common myths about SEO and digital marketing, and offers three low-cost, high-impact tactics business owners can use right now to boost visibility. He also reveals how authenticity can be your greatest differentiator in crowded digital spaces and the branding mistakes to avoid if you want to grow with clarity and confidence.
LinkedIn: https://www.linkedin.com/in/callum-gracie/
Website: http://www.gjgardner.com.au/
IG: https://www.instagram.com/otto_media_agency/
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