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Bobby Carlson - Sundance Saloon

Bobby Carlson - Sundance Saloon

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 David Woll chats with Bobby Carlson, owner of Sundance Saloon in Mundelein, Illinois. Bobby shares his journey into the bar business, detailing how he and his brother acquired the establishment and transformed it into a vibrant community hub. They discuss the bar's evolution, emphasizing live music, family-friendly events, and unique offerings like their famous pickle shots and smoked meats. Bobby highlights the importance of a welcoming atmosphere, community engagement, and continuous improvement. Discovering Lake County: The Heartbeat of Sundance Saloon with Bobby Carlson In this episode of "Discovering Lake County," host David Wolfe sits down with Bobby Carlson, the passionate owner of Sundance Saloon in Mundelein, Illinois. Bobby shares his journey into the bar business, the evolution of Sundance Saloon, and the vibrant music scene that has flourished under his ownership. This blog post delves into the key themes of the episode, offering detailed insights and actionable advice for bar owners, music enthusiasts, and community builders alike. Bobby Carlson's Journey into the Bar Business Background and Ownership Journey Bobby Carlson and his brother ventured into the bar business in 2015 when they acquired Sundance Saloon, previously known as Mavericks. Bobby's brother, who had experience in the food industry, saw an opportunity and reached out to Bobby for support. With prior experience running a small bar in southern Illinois, Bobby joined his brother in this new venture. Evolution of Sundance Saloon Initially, Sundance Saloon had a different focus, but Bobby recognized the potential of the existing country music crowd. He and his brother committed to maintaining the bar's country roots while expanding its offerings. They introduced live music and made significant improvements to the venue, enhancing the stage and production quality to create a true concert experience. The Importance of Live Music Building a Reputation Bobby emphasizes the importance of live music in their business model. Sundance Saloon has built a reputation for hosting a variety of acts, from local bands to national performers. The bar's tagline, "the saloon that rocks," reflects their commitment to providing diverse musical experiences, including tribute nights and various genres beyond just country music. Booking Local Talent Bobby's approach to booking acts is rooted in community engagement. He actively seeks out local talent and keeps an eye on social media to discover new bands. This dedication to supporting local musicians has fostered a sense of belonging among patrons, many of whom return regularly to enjoy the live music and vibrant atmosphere. Creating a Community-Oriented Atmosphere Customer Experience A key aspect of Sundance Saloon is its community-oriented atmosphere. Bobby and his wife, Angie, who plays a vital role in the business, prioritize customer service and creating a welcoming environment. Angie is a hands-on owner who connects with patrons and staff alike, enhancing the overall experience for everyone who visits. Family-Friendly Environment Bobby describes Sundance Saloon as more than just a bar; it's a community gathering place. Families often come to enjoy the music while their kids play nearby, creating a welcoming environment that feels like a backyard gathering. This sense of community sets Sundance Saloon apart from other venues. Unique Offerings and Events Full Tilt Fridays One of the standout events at Sundance Saloon is "Full Tilt Fridays," where patrons can enjoy country line dancing indoors or watch a live band outside for a $5 cover charge. This fee serves as a filter to ensure that guests are likely to spend money on food and drinks, which is essential for the bar's profitability. Families are welcome, and the atmosphere is designed to be family-friendly. Music Bingo Another unique event is "Music Bingo," which has gained popularity in the area. Bobby explains how the game works, emphasizing that it's a fun and relaxed way for patrons to engage with music while enjoying a night out. Music Bingo brings excitement and camaraderie to the bar, contributing to the overall atmosphere. Sundance Fest Looking ahead, Bobby discusses the annual Sundance Fest, which began in 2020 as a way to bring live music back to the community during challenging times. The festival features a lineup of talented bands and serves as a celebration of the bar's outdoor space. Bobby shares excitement about the upcoming summer events, including performances from well-known local acts and tribute bands. Culinary Delights at Sundance Saloon Menu Highlights Bobby discusses the bar's menu, which features classic bar food like mozzarella sticks and their famous "huge ultimate nachos," designed to serve multiple people. He highlights the popularity of their smoked meats, particularly the pork shoulder and brisket, which he smokes on-site. This labor-intensive process has garnered a loyal following, especially for their brisket, ...
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