Join hosts Michael Barr, Vanessa Perdomo and Randall Williams for a look at some of the latest headlines and stories in the business of sports.

Mike McCarley, founder and CEO of TMRW Sports, discusses the intersection of sports, media, and technology, detailing how the company is redefining the fan experience with high-tech ventures like the TGL golf league. McCarley talks about what it takes to build a new sports league from the ground up and how elite athlete investment is shaping the future of sports entertainment.

This week's show also features:
• A full sports roundup chat covering the major ripple effects of a massive week in sports, including the business impact of LeBron James leaving the Lakers, the commercial power of Serena Williams making a highly anticipated return, and a breakdown of the financial and cultural momentum behind the latest US national team win over Bosnia.

• Ashley Klam, professional flag football player, discusses the rapid growth and commercialization of the sport ahead of its Olympic debut. She talks about what it means to compete at the professional level and the building blocks required to sustain a viable, long-term pro league for flag football athletes.

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Join hosts Michael Barr, Vanessa Perdomo and Randall Williams for a look at some of the latest headlines and stories in the business of sports.

Ali Curtis, President of MLS Next Pro, discusses how MLS Next pro is going to try to build off the momentum of the World Cup once it ends.

Curtis talks about how MLS Next Pro will help get the next generation ready to compete at the highest level.

This week's show also features:

- Matthew Savage, Chairman of Dorilton Capital and Atlassian Williams F1 Team, discusses their philosophy for how to invest and where to invest in the team to get the best results.

- Chad Bronstein, Co-Founder and CEO of Real American Freestyle, discusses how popular the wrestling community. He talks about how he wanted to give the athletes who compete in this sport their whole lives a place to do it at the professional level.

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On this special edition of the Bloomberg Business of Sports, host Vanessa Perdomo-Maglione is reporting from Cannes, France for the Cannes Lion festival. Over the last few years it has become a hotbed for athletes, teams and leagues to come and get some face time with brands in the hopes of increasing brand deals and partnerships to grow revenue.

New to the scene this year was Major League Baseball, due to the fact they are one of the only leagues in season at the moment. Along with the league’s CMO Uzma Rawn Dowler, a handful of former players accompanied the league to get in front of as many brand executives as possible to help grow the game and business of baseball.

We spoke with MLB legends CC Sabathia, Jimmy Rollins and Dexter Fowler about their role in representing the league in the front office while in Cannes as well as Major League Baseball Chief Marketing Officer Uzma Rawn Dowler.

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On this special bonus episode of the Bloomberg Business of Sports, host Vanessa Perdomo-Maglione ventured to Cannes, France for the Cannes Lion festival where she moderated a panel at Stagwell’s Sport Beach about how smaller sports build culture moments. The sports that shape taste, drive fashion, and influence what's cool rarely start at the center. They start at the edges, built by athletes who are as much creators and cultural figures as they are competitors. This panel explores how niche sports earn their way into the mainstream — and how the athletes who carry them there become the taste makers, style icons, and brand partners that marquee sports can only try to replicate.

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Join hosts Michael Barr, Vanessa Perdomo and Randall Williams for a look at some of the latest headlines and stories in the business of sports.

The New York Knicks ended one of the longest championship droughts in the NBA, bringing relief to their long-suffering fans.

Last Saturday night, the franchise won its first title since 1973, and third all-time, with a 94-90 win at the San Antonio Spurs in Game 5. The Knicks trailed for most of the game, staging yet another late comeback to take the lead with just minutes remaining in the fourth quarter.

Jalen Brunson, who was named the Finals MVP after the game, scored 45 points to power New York to victory over San Antonio.

The victory served as an exclamation point for one of the most dominant playoff runs in league history. The Knicks went 16-3, including a stretch of 13 consecutive wins and the largest comeback ever in the Finals.

This week's show features:

• Ira Boudway, Bloomberg global business of sports reporter
• Mark Warsop, CEO of Panini America on its iconic World Cup sticker albums
• Shawn Johnson East, Olympic gold medal gymnast and ambassador for the Special Olympics on her YouTube documentary, "Soaring

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On this special bonus episode of the Bloomberg Business of Sports, we hear a conversation with Bloomberg News Texas bureau chief Julie Fine and Dallas FC president and co-owner Dan Hunt about how Texas is preparing to host nine FIFA World Cup matches, its economic impact and more.

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Join hosts Michael Barr, Vanessa Perdomo and Randall Williams for a look at some of the latest headlines and stories in the business of sports as the FIFA World Cup kicks off across America.This week's show features:

• Gonzalo Soto, Bloomberg's Mexico City bureau chief for a look at how Mexico is preparing to host games amid unrest.
• Alan Rothenberg, former US Soccer president, chairman and CEO of the 1994 FIFA World Cup, chairman of the 1999 FIFA Women's World Cup and author of "The Big Bounce"
• Alexi Lalas, former soccer player and member of the US national team in the 1994 FIFA World Cup, and current FOX Sports soccer analyst

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Join hosts Michael Barr, Vanessa Perdomo and Randall Williams for a look at some of the latest headlines and stories in the business of sports.

The New York Knicks reaching the NBA Finals for the first time this century and facing emerging superstar Victor Wembanyama promises to become one of the most-watched championships in league history.

In his second season, the 22-year-old Wembanyama is making a case to be the next face of the league, Kosner said. His unique mix of size and skill — he’s the league’s best shot-blocker while also a skilled shooter and ballhandler — has led him to be nicknamed “The Alien.”

The Knicks have their own superstar in Jalen Brunson, a crafty 6-foot-2 guard who could make a claim on being the league’s biggest star by leading New York to its first title in more than 50 years.
This week's show features:

• Randall Williams on the road as he travels to cover the NBA Finals firsthand
• Joe Perello, former New York City Chief Marketing Officer

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