『Biz Communication Guy Podcast II』のカバーアート

Biz Communication Guy Podcast II

Biz Communication Guy Podcast II

著者： Dr. Bill Lampton Ph. D.
無料で聴く

【Amazonプライム会員限定】今ならプレミアムプランが4か月 月額99円。

10月19日まで。※適用条件あり
Every week Bill Lampton, Ph.D.–the “Biz Communication Guy”–interviews renowned communication experts about their areas of expertise. Listeners learn tips, strategies, and guidelines for sales, management, customer service, presentation skills, technology, and persuasion. Catch every lively episode, so you will jet-propel your business communication skills–and profits! マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
エピソード
  • Internet and Marketing Pioneer Mike Stewart Shares Strategies

    Internet and Marketing Pioneer Mike Stewart Shares Strategies
    2026/09/15
    Bill Lampton: Hi there, welcome to The Biz Communication Show. I’m your host, Bill Lampton, the Biz Communication Guy, in our eighth year of hosting The Biz Communication Show. It’s not just my communication tips and strategies that I share with you, but I bring on expert guests who will give us their tips and strategies. And today, coming to us from Nashville, Tennessee, Mike Stewart. Mike and I met at the Georgia Chapter of the National Speakers Association in 1996, and I’ve been a client of his marketing and internet skills ever since. Mike is a songwriter, publisher, and film composer who has played on hit records as a session musician, owned a successful recording studio, played keyboards, guitar, and bass, and written music all his adult life. In fact, he’s a full-time music biz songwriter. I guess we’ll have to say that Mike got a lot of talent that I didn’t music-wise. In 1996, Mike Stewart discovered the power of audio and video marketing with the internet and proceeded to become known worldwide as the “Internet Audio and Video Guy,” making success selling trainings, music, and production hardware. And there’s so much more I could say about him, but I will say that he’s helped many hundreds of clients, including me, learn tools like YouTube, blogging, Facebook, PPC, podcasting, and a whole lot more. Mike’s own statement about his service is: “I want to help those willing to have an open mind about the music biz internet that I passionately love and embrace.” So it’s both a personal and professional privilege to welcome Mike Stewart to The Biz Communication Show. Hello, Mike. Mike Stewart: Hello, Bill. It’s an honor always, and I just want to deliver some good information that’ll help your audience. Bill Lampton: I know that you do that, and you’ve been doing it since the late mid or middle 1990s when I met you. And you’ve done that globally. I’ve been the beneficiary of your marketing and internet strategies. One major question I believe that people would want to have you respond to: let’s take a business professional who wants to market his or her services and do it via the internet, because that’s the way we are going to get to the most people and do it effectively. What would you say are some of the major guidelines and tips? What do you say to a client who comes to you and tells you, “Mike, I need to get a much wider audience, and I need to get more clients, and I need to get more income, and I’ve heard you’re the guy who can do that.” So, what are the next steps, Mike? Mike Stewart: Well, I think one of the things that a lot of people get confused about the internet and the principles of the internet is they don’t break it down into the really bottom-line basics. There’s two things that marketers know matter, and it’s called traffic and conversion. You’d be surprised how many people are confused by those two terms, but traffic is the people, your targeted audience, finding you. If somebody finds you and they’re not interested in you, that’s still traffic. But what you want is targeted traffic—people who would have an interest in the services and products that you provide that solve problems for them. And then conversion is when they find content that you’ve created, whether it be a website, a website page, or what I’m an advocate of: blogging and podcasting. Because what do those pieces of content do? They build relationships that prove to people that you’re the authority and that you have the solution to their problem. So, you have to learn to get traffic, and you have to learn to make conversion information. What is conversion information? That’s somebody that watches, listens, reads something from you, and then they’re convinced beyond a shadow of a doubt that you have a product or service that will solve their problem. If that ever doesn’t get connected, I call it cognitive dissonance. They don’t understand why they need you, so they don’t want you. And you’ve got to dumb it down and make it so simple. A lot of websites out there talk about themselves, but they don’t talk about what’s in it for the end user. So you always have to think about your marketing: “What problems do I solve, and what’s in it for my customer if they hire me?” And so, there’s only three ways to get found or three ways to get traffic. I call it get found on the internet—that’s traffic. In fact, I love the story: my friend Ray Stevens up here in Nashville, he was the inspiration why I moved to Nashville, he said, “Mike, why in God’s name would I put my music on YouTube?” And I said, “Ray, for traffic.” And he says, “Oh, I don’t want traffic. Have you ever driven around here?” And I said, “No, Ray, it’s not cars on the highway. It’s people on the internet who find your content and respond to it.” And he went, “Oh.” And then, of course, after my consulting, he built a whole new audience on ...
    続きを読む 一部表示
    42 分
  • Dr. Bev Smallwood Gives Solutions to The Comparison Trap

    Dr. Bev Smallwood Gives Solutions to The Comparison Trap
    2026/08/30
    Bill Lampton: Hi there. Welcome to The Biz Communication Show. I’m your host, Bill Lampton, the Biz Communication Guy. The Biz Communication Show is in its eighth year of bringing you business communication tips and strategies that will boost your business. Fortunately, I don’t rely only on my comments, and neither will you. As always, I have a stimulating, highly informative, and helpful guest. Today, I know that you will be glad to hear from my guest, Dr. Beverly Smallwood of Hattiesburg, Mississippi. Dr. Smallwood is a licensed psychologist and professional speaker who has been working with organizations for more than 40 years in nine countries around the world. Bev founded her clinical and consulting organization, The Hope Center, in 1984. In her clinic, she has counseled and coached literally thousands of individuals and families in all the struggles of life. Her clients include hospitals and other healthcare organizations, financial institutions, Fortune 500 companies, and several national governments. She often speaks on burnout. Bev’s the author of the book This Wasn’t Supposed to Happen to Me: 10 Make-or-Break Choices When Life Steals Your Dreams and Rocks Your World. Her upcoming book is entitled All the Rage: Detox Angry Relationships, Build Emotional Immunity, and Find Your Missing Peace. Bev has frequently been featured on TV, radio, podcasts, and other online media. So I know that you welcome me in joining Dr. Bev Smallwood. Hello, Bev! Dr. Bev Smallwood: Hello there, Bill! Bill Lampton: It’s delightful to host you, and I will let our viewers and listeners know that you and I grew up in that same small town— Dr. Bev Smallwood: The same small town! Bill Lampton: —Mississippi. Dr. Bev Smallwood: Look what—I mean, we should be their unique claim to fame, I think. Don’t you? (laughs) Bill Lampton: (laughs) Well, we’ll have to ask some of them about that. I don’t—I don’t think we can—I mean, we’re not in politics, so we can’t just announce it. Dr. Bev Smallwood: Right. Bill Lampton: And now, of course, you’re in, as I mentioned, Hattiesburg, Mississippi, where you got your higher education and you’ve had your practice for a long time so effectively. I’d like to begin, Bev, first of all, welcoming you again. Dr. Bev Smallwood: Thank you. Thank you. Bill Lampton: And then secondly, let’s talk about that upcoming book. I gave the title, All the Rage. Dr. Bev Smallwood: All the Rage. And actually, I just recognized that when we sent you that, the subtitle has been changed since then. So let me give the real subtitle. It’s All the Rage: How to Deal with Angry People Without Becoming One Yourself. Bill Lampton: That sounds so vital, and it sounds so timely. I think if any of us spend very much time on the internet at all, it just amplifies, I think, because many people think they have anonymity there, even though their name and picture are there. That’s one place that we find so much anger. And in letters to the editor, I see a lot of anger going on. Dr. Bev Smallwood: Right. Bill Lampton: So what are some of the possible examples of rage that you mention, and then more importantly, how do we address them? What do you suggest that we do to bring a bit of calmness and sanity in the midst of all this? Dr. Bev Smallwood: Yeah. Well, as you said, all you have to do is turn on any kind of media, whether it’s online or the TV or wherever you want to turn it on, and you see that. And the news—I mean, just turn on the news and you’ll see the murders and the violence and all of those things. But even more importantly, Bill, is in our workplaces and in our homes, many of us are living walking on eggshells and not knowing when we’re going to say the wrong thing, or what we can say to whom, and just how to keep our own selves calm so that we’re not controlled by those things that happen to us. Bill Lampton: I think something I’d like to add to that is we’ve mentioned the media, and I would include in that certainly newspapers. I know there’s an old saying, of course, about news: “If it doesn’t bleed, it doesn’t lead.” Dr. Bev Smallwood: Right. Bill Lampton: And I’ve noticed that a great preponderance of news among the newspapers that are left—and of course, we know that’s declining—on many of the newspapers that I see or browse, it has almost become a crime reporting page, and the letters to the editor are very vicious as well. Dr. Bev Smallwood: Right. Bill Lampton: Now, we’ve identified the problem. What do you see as the major causes for this almost universal problem? Dr. Bev Smallwood: You know, I think there’s really been a shift in what we are given permission to say, modeled by people in leadership at a lot of different levels. Things that people would never have said before, now it’s just commonplace to be able to say it. But the thing is that no matter what this culture is saying, as an individual, we have the ability to ...
    続きを読む 一部表示
    33 分
  • Terry Brock Tells How AI Can Boost Your Business

    Terry Brock Tells How AI Can Boost Your Business
    2026/05/27
    Bill Lampton: Hi there. Welcome to the Biz Communication Show. I’m your host, Bill Lampton, the Biz Communication guy, bringing you tips and strategies on communication that will boost your business. Now in our eighth year of producing this video, audio podcast. And as you know, I do not just share my on— my own wisdom about business communication, but I bring on an expert and our conversation will enlighten you and me both with tips and strategies that will help us boost our business. Today it’s a wonderful privilege to welcome a long-time friend, colleague, associate, mentor, Terry Brock, coming to us from Orlando, Florida. Terry Brock is a communicator and I can underscore that. Since he was a kid, in fact in second grade, he has been writing. He worked as a journalist for many years and his undergraduate degree is in communications working with radio, TV, and newspaper. Today Terry and his partner and fiancé, Gina Carr— and Gina was a recent guest on the Biz Communication Show— Terry and his fiancé, Gina Carr, have a membership program called Stark Raving Entrepreneurs where they help people build their business, leveraging the daylights out of AI and other tech. Today he joins us again to talk about what is happening and how you can move your business to the next level. So, I know you’ll join me in welcoming Terry Brock. Hello, Terry. Terry Brock: Great to be with you, Bill. Thank you for having me on board. Bill Lampton: Well, your— your introduction, which you kindly provided, did not even begin to describe your uh immense qualifications, which I’m very familiar with. Not long ago, Terry, you and I were having a visit, as a matter of fact, you and Gina came to see me here in my home in Gainesville, Georgia, and I remember asking you how many countries you had spoken in, directed seminars in, or done training in. What is that latest number? I know you’re a global presenter, what is that latest number? Terry Brock: Well, the latest as of now is uh 44 countries and counting. So, they would include um places like England and Canada and France and Dubai, and even Texas. And so, you know, a lot of different places there. Bill Lampton: Well, truly, you— you— some people call themselves a global speaker because they made one presentation outside the country, but you definitely are a global speaker. And in recognition of the great impact you’ve had globally, you have received the highest honors available from the National Speakers Association. And I still remember in 1998, I believe it was, you and I met at a National Speakers Convention, and then I had other encounters with you when you lived in Georgia and we were both members of the Georgia Chapter of the National Speakers Association. This was before you set your business and your residence in Orlando, Florida. One of the great traits that you have, and there are many as a presenter, is that you involve your audience. It’s not just [laughter] it’s not just what I would call a— a mannequin with a mouth. [laughter] Just somebody who spews out a message and hope people are getting it. And also, you’re not a novice who, when you want to get your audience involved, you say, “Hey, anybody got any questions?” and there’s this [laughter] there’s this frightening deadly silence. Share with us, please— many of us are presenters, whether we’re professional or whether we’re business and professional people— share with us some of the strategies and techniques that you use, Terry, to get your audience vocally and physically involved in the presentation. Terry Brock: Well, that’s a good question because I think that’s important when you’re connecting with people. You want to find out what it is that’s on their mind. One of the things I found a change that I’ve done recently that helps, maybe this will help some of the viewers and listeners here, often I would ask for, “What would you like to hear about? What topic do you want to hear?” And that’s good, not bad, they might say, “Well this or that.” We work do a lot with AI. So, they’d want to know about using Chat GPT for this or maybe using Gemini for this or how does this tool work, etc. Those are good, but even better is when you can do your research and then lean forward and ask people, “Where are you having problems right now? What are some of the big frustrations you’re having with technology? What’s the biggest problem you bump into with Chat GPT or what are your biggest concerns or worries about it?” Something like that, those kind of questions that are tailored for the market, whatever it is that you’re serving, does a lot better. I think in terms of what a surgeon, a physician would do, when you go into this physician’s office, the physician often doesn’t say, “Well, would you like to know more about this medicine or would you like to know about this medicine?” No, they say, “How you doing? Any pain, any hurt, ...
    続きを読む 一部表示
    36 分
adbl_web_anon_alc_button_suppression_t1
まだレビューはありません