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  • HUB 494 AUTHOR PANEL - Laurie Seymour, Susan Schramm, and Tissa Richards

    HUB 494 AUTHOR PANEL - Laurie Seymour, Susan Schramm, and Tissa Richards
    2026/03/02
    You wrote the book. You poured your expertise, your stories, and your strategy into every chapter. Now it’s published—and while that’s a huge accomplishment, it’s not the end of the journey. It’s the beginning of your book’s real impact. Because a book on its own doesn’t build a business. That comes from how you share it, how you talk about it, and how you use it to spark conversations with the right people—readers who can become clients, collaborators, and champions of your work. That’s the work I do as a book launch strategist. I help entrepreneurs design book launches that aren’t about going viral—they’re about building visibility, credibility, and connections. We focus on the right systems: launch teams, virtual events, personalized outreach, and strategic content—all built to make your book work for your business. If you're ready to treat your book as a serious asset, not just a finished project, let’s talk. Schedule a complimentary 30-minute book launch brainstorming session at www.BookLaunchBrainstorm.com. And now, let me introduce today’s panelists: Tissa Richards wrote “Rethinking Resilience: Fueling Your Competitive Advantage,” a bold and practical guide that reframes resilience as a leadership asset—empowering executives and entrepreneurs to lead with clarity, confidence, and impact in high-stakes environments. Laurie Seymour wrote “Unconditional Remembrance: Your Connection to Source,” a reflective and deeply spiritual book that helps readers access their inner wisdom and reconnect with their true essence, inviting a more grounded, purpose-driven way of living and leading. Susan Schramm wrote “Fast Track Your Big Idea! Navigate Risk, Move People to Action, and Avoid Your Strategy Going Off Course,” a results-oriented playbook for mission-driven leaders ready to turn bold ideas into real outcomes—without getting derailed by uncertainty, resistance, or overwhelm. Please join me in welcoming Laurie, Susan, and Tissa. In this episode, we discuss the following: 🟠 Treat Publication Day As The Beginning: Why the real work starts after the publication date, and how to think beyond a one-day sales spike. 🟠 Prioritize Review Momentum Over Rankings: A candid comparison of bestseller status versus the lasting credibility of consistent written reviews. 🟠 Tie The Book To Speaking And Workshops: How the book becomes easier to sell, share, and monetize when it’s linked to keynotes and trainings. 🟠 Let The Process Guide The Team You Hire: One author shares an “inside-out” creation path that led to bringing in an editor and cover designer as the book took shape. 🟠 Use Strategic Promotions Without Devaluing The Work: A practical discussion of discounting a book to 99 cents and how authors framed it within a bigger marketing plan. Links for Laurie Seymour LinkedIn and YouTube. http://www.thebacainstitute.com “Unconditional Remembrance: Your Connection to Source” Links for Susan Schramm LinkedIn https://gotomarketimpact.com http://fasttrackyourbigidea.com “Fast Track Your Big Idea! Navigate Risk, Move People to Action, and Avoid Your Strategy Going Off Course” Links for Tissa Richards LinkedIn, Instagram, and YouTube. https://www.tissarichards.com “Rethinking Resilience: Fueling Your Competitive Advantage” Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com Join the waitlist for the next Kindle Flash Sale for entrepreneurial authors: www.KindleFlashSale.com. Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    48 分
  • HUB 493: AUTHOR INTERVIEW - Barry LaBov

    HUB 493: AUTHOR INTERVIEW - Barry LaBov
    2026/02/23
    Today's guest has spent over four decades mastering the art and science of differentiation. As the founder and CEO of LABOV Marketing Communications and Training, he's developed a proprietary Brand Re-Engineering process that helps leaders discover and maximize what makes their brands truly special. His approach is simple yet powerful: Win hearts, minds, and market share. His clients range from Harley-Davidson and Audi of America to The Macallan Scotch Whisky, Can-Am, and some of the most respected manufacturing companies in the world. His track record speaks volumes. A two-time Ernst & Young Entrepreneur of the Year recipient and Hall of Fame inductee. He is the host of the Difference Talks podcast and has written or co-authored over a dozen business books, including "The Power of Differentiation." He's also penned over 100 business articles on brand re-engineering, customer loyalty, employee engagement, and more. His expertise has been featured on CNBC, Fox Business, and numerous podcasts. Please join me in welcoming Barry LaBov. In this episode, we discuss the following: 🟠 Turn Differentiation Into A Business Asset: How to move beyond sounding like everyone else and create a message people can repeat, remember, and rally around. 🟠 Write For The Real Decision-Maker: Why the primary reader may be the enterprise leader, and how that shapes the language, stories, and structure of the book. 🟠 Win Hearts, Minds, And Market Share: A practical way to think about differentiation as an internal and external strategy, not just a marketing claim. 🟠 Fight The “Commodity Monster”: What happens when you start to look, sound, and price like competitors, and how to reverse that slide. 🟠 Roll Out The Message Inside The Company: How leaders can use a book or framework to align teams and give employees something meaningful to stand behind. 🟠 Repurpose The Book Into Ongoing Visibility: Using blog posts, talks, and short “difference maker” takeaways to keep the message active long after publication. Links Barry LaBov on LinkedIn and Instagram. www.barrylabov.com and www.www.labov.com The Labov Report - Daily Insights from Barry Labov blog Difference Talks podcast “The Power of Differentiation” Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com. Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com Join the next Kindle Flash Sale for entrepreneurial authors: www.KindleFlashSale.com Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered. Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book. Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    49 分
  • HUB 492 AUTHOR PANEL - Chris Fenning, Jennifer Ledet, and Susan Fitzell

    HUB 492 AUTHOR PANEL - Chris Fenning, Jennifer Ledet, and Susan Fitzell
    2026/02/16
    Publishing your book is a moment worth celebrating—but what happens next is what truly determines your book’s impact. The most successful authors aren’t the ones with the loudest voices or biggest followings—they’re the ones who build relationships, create systems, and stay focused on the long game. A strong book launch isn’t about short-term buzz. It’s about building a bridge between your book and your business. When you treat your book as a strategic asset, every review, podcast interview, and event becomes a stepping stone toward greater visibility and revenue. That’s the lens I bring as a book launch strategist. I help authors design launches that feel authentic, achievable, and aligned—using launch teams, soft launch strategy, and virtual events to generate reviews, referrals, and results. If you're ready to turn your book into your best business development tool, let’s talk. Schedule a complimentary 30-minute book launch brainstorming session at www.BookLaunchBrainstorm.com. Now let’s dive into our author panel... Jennifer Ledet wrote “Live and Lead by Choice, Not by Chance: Flourish at Any Age, Stage, and Season of Life,” a practical and inspiring guide that helps leaders step out of autopilot and intentionally design a life and career aligned with their values, purpose, and vision for what’s next. Susan Fitzell wrote “Neurodiversity in the Workplace: Maximizing Success through Inclusive Dynamic Workplace Design™,” a forward-thinking resource that equips leaders and organizations to create inclusive environments where neurodivergent employees can thrive and contribute at their highest level. Chris Fenning wrote “Effective Meetings: Great Results. Less Pain. Every Time.,” a concise, no-nonsense playbook that helps leaders reclaim their calendars, run better meetings, and drive clear outcomes without wasting time or energy. Please join me in welcoming Chris, Jennifer, and Susan. In this episode, we discuss the following: 🟠 Define Success Beyond Rankings: A grounded view of success that prioritizes doors opened, conversations started, and opportunities created over obsessing on Amazon rank. 🟠 Reframe Bestseller Status as a Distraction: Why the “Amazon bestseller” badge is a game, and why written reviews and ongoing momentum matter more. 🟠 Build a Reviews System That Keeps Working: How a structured follow-up approach helps reviews keep coming in after the initial push, not just during launch week. 🟠 Use Amazon Ads as a Visibility Lever: A realistic look at ads as ongoing optimization work, including how to define what “success” means before spending money. 🟠 Treat Marketing as a Long-Game Practice: Why book marketing has to stay on your radar, and how “refresh” moments can re-open relationships, including through LinkedIn. 🟠 Build a Simple, Repeatable Marketing Plan: A reminder that the authors who win keep showing up with a plan, even after the book has been out for months or years. Links for Chris Fenning LinkedIn and YouTube. https://chrisfenning.com “Effective Meetings: Great Results. Less Pain. Every Time.” Links for Jennifer Ledet LinkedIn and YouTube. http://JenniferLedet.com “Live and Lead by Choice, Not by Chance: Flourish at Any Age, Stage, and Season of Life” Links for Susan Fitzell LinkedIn, Instagram, and YouTube. https://susanfitzell.com “Neurodiversity in the Workplace: Maximizing Success through Inclusive Dynamic Workplace Design™” Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com. Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    46 分
  • HUB 491: AUTHOR PANEL - Carol Enneking and Janice Litvin

    HUB 491: AUTHOR PANEL - Carol Enneking and Janice Litvin
    2026/02/09
    When you sit down to write, it’s tempting to aim for perfection right out of the gate. But the truth is, your first draft isn’t meant to be flawless—it’s meant to exist. The real transformation happens later, in the rewriting and refining. Allowing yourself to write imperfectly opens the door to discovery. It’s through revising, reshaping, and rethinking that your message gains clarity and power. Every rewrite deepens your understanding of your story—and every messy moment moves you closer to the book you’re meant to create. I can introduce you to Biz Book Pub Hub Partners, who can help you overcome writing challenges. Check out our curated directory, free virtual networking events, and more at www.BizBookPubHub.com. Now, let’s meet our panelists: Carol Enneking wrote “The Rebalancing Act: Wisdom from Working Women For Success that Matters,” a guide to redefining success on your terms, blending career ambition with wellbeing. Through candid stories and field‑tested strategies, it helps you set boundaries, navigate change, and pursue what actually matters. Janice Litvin wrote “Banish Burnout Toolkit” which offers a step‑by‑step, science‑backed program to spot stress triggers and build sustainable habits. With practical exercises and workplace scripts, it helps you prevent burnout before it starts and sustain your energy over time. Please join me in welcoming Carol and Janice. In this episode, we discuss the following: 🟠 Reverse-Engineer the Book’s Business Role: Treat the book as a tool for speaking, programs, or client conversations, not a standalone product. 🟠 Build a Launch Team Around Future Revenue: Invite people to join your launch team who are likely prospects or referral partners for what you want to sell next. 🟠 Focus on Written Reviews, Not Just Star Ratings: Written reviews are harder to earn, but they carry more trust and marketing value. 🟠 Create a Review Follow-Up System: Most supporters need a reminder, and a simple process helps reviews actually get posted. 🟠 Pair the Book With Speaking Offers: When the book is built into keynotes and workshops, it becomes a natural revenue stream. 🟠 Use Collaborations to Expand Reach: Cross-promotion works best when it’s strategic and aligned, not just a generic swap. 🟠 Turn Launch Outreach Into Conversations: A launch sequence can reopen dormant relationships and spark new opportunities. Links for Carol Enneking LinkedIn and Instagram. www.carolenneking.com “The Rebalancing Act: Wisdom from Working Women For Success that Matters” Links for Janice Litvin LinkedIn, Instagram, and YouTube. www.janicelitvin.com Banish Burnout Toolkit Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com. Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com Join the waitlist for the next Kindle Flash Sale for entrepreneurial authors: www.KindleFlashSale.com. Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered. Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book. Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    50 分
  • HUB 490: AUTHOR INTERVIEW - David Newman

    HUB 490: AUTHOR INTERVIEW - David Newman
    2026/02/02
    Today's guest is living proof that market eminence isn't a matter of luck; it's something you can build with intention. With over two decades of helping executives and entrepreneurs stand out, this marketing expert has guided more than 1,800 professionals to elevate their brands and amplify their influence in crowded markets. He hosts “The Selling Show,” a podcast ranked in the top 1 percent globally, and is the author of several well-known books, including the international bestseller “Do It! Marketing,” which has been translated into six languages. His newest book, “Market Eminence: 22 Strategies to Build a Bold Personal Brand, Become a Business Celebrity, and Drive Unstoppable Growth,” explores how visibility, respect, and brand preference combine to set category-defining leaders apart from everyone else. Through his company, Do It! Marketing, he supports CEOs, founders, and senior executives in developing durable brand assets through speaking, publishing, and podcasting. His work centers on building a portable personal brand that generates revenue, creates opportunity, and retains impact no matter where your career takes you. His insights have been featured in numerous outlets, including The New York Times, Investor’s Business Daily, Forbes, and Entrepreneur magazine. Please join me in welcoming David Newman. In this episode, we discuss the following: 🟠 Define Market Eminence: What it means to elevate your visibility, respect, and brand preference, so your expertise commands attention. 🟠 Escape The Commodity Zone: How to stop sounding like everyone else when AI makes “good enough” content easy to produce. 🟠 Create A Category You Can Win: Why inventing the game beats competing in noisy, crowded markets. 🟠 Test Ideas While You Write: How sharing concepts early improves the book and validates the audience. 🟠 The Magic of a Strategic Launch: What a structured launch team process creates beyond sales, including trust and proof. Links LinkedIn, Instagram, and YouTube. www.doitmarketing.com The Selling Show with David Newman podcast Elevate Your CEO Brand masterclass “Market Eminence: 22 Strategies to Build a Bold Personal Brand, Become a Business Celebrity, and Drive Unstoppable Growth” - http://www.marketeminence.com Assessment: https://doitmarketing.com/quiz Resources: https://doitmarketing.com/hello Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com Join the waitlist for the next Kindle Flash Sale for entrepreneurial authors: www.KindleFlashSale.com Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered. Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book. Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    54 分
  • HUB 489: AUTHOR PANEL - David T. Norman, Kim Groshek & Laura Ballerini

    HUB 489: AUTHOR PANEL - David T. Norman, Kim Groshek & Laura Ballerini
    2026/01/26
    You've written your book. You've put in the work. Now you're ready to see it in readers' hands, and that's a huge milestone worth celebrating. But here's what many authors don't realize: publishing your book is just the beginning. The real work? It's building momentum, connecting with your ideal readers, and turning your book into a tool for long-term business growth. That's where strategy comes in. I help entrepreneurs create intentional book launch plans—starting with clarity on who your readers are and how to reach them from day one. Through virtual launch events, personalized outreach, and content that builds trust, we'll make sure your book becomes a revenue generator, not just a project that you forget about. If you're ready to turn your book into a business asset, I invite you to schedule a complimentary 30-minute book launch brainstorming session. Let's discuss how to leverage your book to expand your influence and connect with the right people. Head to www.BookLaunchBrainstorm.com to get started. And now, let me introduce today’s panelists: David Norman wrote “Supercharge: A New Playbook for Leadership,” a practical playbook for leading in real-time, clarifying priorities, making better decisions under pressure, aligning teams around measurable outcomes, and turning strategy into execution with simple, repeatable rituals that managers can actually use. Kim Groshek wrote “Where Do You Go When You Sleep?: Make Better Decisions, Boost Performance, and Leave a Lasting Legacy,” a practical guide to harnessing intentional pauses, sleep, and subconscious processing to make clearer choices, reduce overwhelm, and perform better so you can build a legacy with purpose-driven action. Laura Ballerini wrote “The Green Velvet Chair: Sometimes Inspiration Comes from the Most Unlikely Places,” a collection of vivid, personal essays from a veteran designer showing how art, design, and everyday rituals—family traditions, music, nature, even grief—become practical fuel for creativity and leadership, helping you see differently and make better creative choices. Please join me in welcoming David, Kim, and Laura. In this episode, we discuss the following: 🟠 Redefine Success Beyond Sales: How shifting from rankings and units sold to conversations and reader responses changes what “working” looks like for business books 🟠 Use Reviews as Proof, Feedback, and Fuel: Why reviews influence buying behavior, how verified purchase reviews help, and what it feels like to learn what readers are taking away 🟠 Make Collaboration a Growth Strategy: How the Kindle Flash Sale creates shared visibility, LinkedIn Lives, and author-to-author momentum that extends beyond the promo window 🟠 Price Promotions Without Devaluing Your Work: Why a temporary 99-cent price can be a smart reach play, especially when the book is one piece of a larger ecosystem 🟠 Write for Transformation, Not Information: Why readers need permission and a clear path, plus practical ways to help them act, including scripts, discussion guides, workbooks, and bonus content Links for David T. Norman LinkedIn and YouTube. www.davidtnorman.com “Supercharge: A New Playbook for Leadership” Links for Kim Groshek LinkedIn, Instagram, and YouTube. www.kimgroshek.com “Where Do You Go When You Sleep?: Make Better Decisions, Boost Performance, and Leave a Lasting Legacy.” Links for Laura Ballerini LinkedIn and Instagram www.badass-ballerini.com and www.blubrown.com “The Green Velvet Chair: Sometimes Inspiration Comes from the Most Unlikely Places” Robbie’s Resources Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com Join the waitlist for the next Kindle Flash Sale for entrepreneurial authors: www.BizKindlePromo.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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    47 分
  • HUB 488: AUTHOR PANEL - Daria Rudnik and Rhodes Perry

    HUB 488: AUTHOR PANEL - Daria Rudnik and Rhodes Perry
    2026/01/19
    Creating a business book that truly makes an impact takes more than just writing. It requires a thoughtful strategy and having the right people in your corner. You don’t have to figure it all out alone. That’s exactly why I built the Biz Book Pub Hub, a resource ecosystem with dozens of expert partners who help entrepreneurial authors turn big ideas into powerful books. Whether you’re drafting your first chapter or preparing to launch, the Hub offers expert guidance on writing, editing, publishing, launching, and marketing strategies to help you achieve your goals. And our free networking events connect you with fellow authors and collaborators who understand the author journey. If you’re ready to get the support you need, check out all of my author resources at www.BizBookPubHub.com. Now, I’m excited to introduce today’s panelists: Daria Rudnik wrote “CLICKING: A Team Building Strategy for Overloaded Leaders Who Want Stronger Team Trust, Better Results, and More Time,” your go-to guide for transforming a team that depends on you into one that thrives without you—offering a proven, people-first framework to reduce burnout, reclaim your time, and lead with lasting impact. Rhodes Perry wrote “Imagine Belonging: Your Inclusive Leadership Guide to Building an Equitable Workplace,” which challenges leaders to go beyond diversity checklists and create workplaces where everyone feels like they belong—offering bold insights, real-world stories, and an actionable framework to transform exclusion into connection and culture into community. Please join me in welcoming Daria and Rhodes. In this episode, we discuss the following: 🟠 Define Who the Book Is For: How writing for overloaded leaders, organizational leaders, and people leaders shapes the content, examples, and outcomes 🟠 Build Trust Before You Talk Belonging: Why safety and trust are prerequisites, and how “belonging” is being used (and challenged) in a shifting DEI landscape 🟠 Use Community to Expand Reach: How summits and thought-leader collaborations can build trust, grow a list, and create ongoing visibility for the work 🟠 Treat Reviews as a Strategic Launch Step: Why a launch team and early reviews matter before driving traffic to an Amazon page, plus ways to think about outreach to professors and universities 🟠 Invest in the Right Support and Pace Yourself: The value of developmental editing, getting clear on strategy earlier, and using “FOCUS” to stay on track (Finish One Course Until Successful) Links for Daria Rudnik LinkedIn and YouTube. www.dariarudnik.com “CLICKING: A Team Building Strategy for Overloaded Leaders Who Want Stronger Team Trust, Better Results, and More Time” Links for Rhodes Perry LinkedIn, Instagram, and YouTube. www.rhodesperry.com “Imagine Belonging: Your Inclusive Leadership Guide to Building an Equitable Workplace” “Belonging At Work: Everyday Actions You Can Take to Cultivate an Inclusive Organization” Other Resources Listen to my episode with Jenn T. Grace, publisher of Publish Your Purpose. Learn more about Publish Your Purpose. Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com. Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com Join the waitlist for the next Kindle Flash Sale for entrepreneurial authors: www.KindleFlashSale.com. Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered. Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    50 分
  • HUB 487: AUTHOR INTERVIEW - AJ Harper

    HUB 487: AUTHOR INTERVIEW - AJ Harper
    2026/01/12
    What does it take to write a book that truly changes lives—yours included? Today’s guest has made it her life’s work to help authors do exactly that. As a publishing strategist and developmental editor, she’s guided everyone from first-time writers to New York Times bestselling authors with millions of copies sold. Her approach goes far beyond the mechanics of writing—it’s about crafting a must-read that builds connection, credibility, and community. She’s been the writing partner behind ten books with author Mike Michalowicz, including “Profit First” and “Clockwork.” As the Head Writing Coach for Heroic Public Speaking, she has helped thought leaders, scientists, and speakers from Harvard, Yale, and TEDx Cambridge bring their big ideas to the stage with clarity and heart. The authors she coaches learn how to develop transformational manuscripts that make an impact and leave a legacy. Please join me in welcoming AJ Harper. In this episode, we discuss the following: 🟠 Start With Who You Want to Serve for the Next Five Years: A practical “who” question that anchors your book idea, your message, and the problem (or desire) you’re truly addressing. 🟠 Treat Your Book as Part of Your Ecosystem: How the right book connects to what you want to speak about, coach about, and build in your business over time. 🟠 Use Books to Triage and Clarify What Comes Next: Why writing multiple books can be part of the path, and how a diagnostic lens can help you see what the “real” book is. 🟠 Invest in Book Development and Editing: A candid reminder that skimping here often creates bigger problems later, even if your marketing is strong. 🟠 Stop Chasing Vanity Metrics: Why expensive plays like bestseller campaigns, big displays, and billboards can distract from what actually moves your business forward. 🟠 Build a Launch Team of Likely Prospects and Referral Partners: A launch approach that prioritizes written reviews and real post-launch momentum over short-lived status wins. Links AJ Harper on LinkedIn, Instagram, and YouTube. www.ajharper.com Don’t Write That Book podcast (with Mike Michalowicz) “Write a Must Read: Craft a Book That Changes Lives, Including Your Own” Books mentioned in this episode: “Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine” by Mike Michalowicz “Clockwork, Revised and Expanded: Design Your Business to Run Itself” by Mike Michalowicz “Fix This Next: Make the Vital Change That Will Level Up Your Business” by Mike Michalowicz “Alignment: A Montessori Approach to Reimagining Work-Life Balance” by Katie Keller Wood “Do Good While Doing Well: Invest for Change, Reap Financial Rewards, and Increase Your Happiness” by Marcia Dawood “Joyspan: The Art and Science of Thriving in Life’s Second Half” by Dr. Kerry Burnight Other Resources Learn more about the National Speaker Association. Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com. Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com Join the waitlist for the next Kindle Flash Sale for entrepreneurial authors: www.BizKindlePromo.com Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered. Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book. Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    54 分