Dr. Christopher Phelps isn’t just a dentist—he’s a practice-growth expert who turned behavioral science into chairside results. A CMCT (Cialdini Method Certified Trainer), serial entrepreneur, Amazon best-selling author, and founder of The Phelps Institute, he grew from one to four locations and 10X revenue early in his career. He now teaches dentists the hard lessons he had to learn early in his career to become a successful dentist. In this episode, we get ultra-practical—and the core theme is Cialdini’s 7 principles applied to dentistry. We share a step-by-step guide to reducing cancellations, increasing new patients, getting more reviews, and more!

What You Will Learn 💡

• 7 influence principles dentists can use today—ethically and effectively.

• The exact commitment line that cuts no-shows and cancellations.

• Turning compliments into reviews without feeling pushy.

• How to build social proof with new patients.

• Simple scripts that move patients from “maybe” to “yes” for treatment.

Get in Touch with Dr. Christopher Phelps 📲

Website: thephelpsinstitute.com

Instagram: @dr.christopherphelps

Dr. Leonard “Len” Tau isn’t just The Reviews Doctor; he helped write the playbook for turning Google stars into scheduled new patients. A former practice owner who finished with 2,000+ reviews at a 4.7★ rating, Len founded iSocial Reviews (acquired by Birdeye in 2014) and now leads Birdeye’s dental division, advising 11,000+ practices. He’s a nationally requested speaker and host of the Raving Patients podcast. When it comes to reputation and ROI, Len is the guy dentists call.

In this episode, we get ultra-practical: why Google reviews dominate patient choice, the thresholds that unlock ROI for your practice, how “review velocity” beats your competitor, and the simple in-office workflow to collect consistent reviews (without nagging patients). We also dig into listings/NAP consistency, Map Pack visibility, and how AI summarizes your reputation for patients before they click through to your website.

What You'll Learn In This Episode💡

• Why Google Reviews matter, and why they should be your #1 focus

• How to consistently increase the number of Google reviews you get

• Why reviews matter for Dental SEO and Google rankings

• Why your reviews are more important than ever with Google’s AI

• The future of reviews in dental marketing

Get in Touch With Dr. Len Tau 📲

Website: drlentau.com

Email: len@drlentau.com

Text/Cell: (215) 292-2100

LinkedIn / Instagram / Facebook → “Dr. Len Tau”

Supercharge Your Dental Practice — Sept 26–27, 2025, Ft. Lauderdale (Pier 66 Resort). Use code RAVING to save $100.

It’s not enough to just be seen online... You must tell a story. Generic SEO tactics like "dentist in [city]" or saying you "treat patients like family" just don't cut it anymore. Google has become smarter, and so have your potential patients. That’s where "Story-E-O" comes in. You need to market what makes your practice unique- the story behind your practice and what you stand for. It’s not enough to only attract patients; you must connect with those who value exactly what you offer.

In this four-part series, the Pain-Free Dental Marketing team explains why it's important for your dental marketing to evolve across SEO, paid advertising, and social media. We’ll show you how being your authentic self in every marketing channel will help you attract the right patients—not just any patients.