Biography Flash: Tim Berners-Lee Warns AI Could Destroy the Web He Created While Winning Internet Archive Hero Award
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Biography Flash: Tim Berners-Lee Warns AI Could Destroy the Web He Created While Winning Internet Archive Hero Award
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This week has seen Sir Tim Berners-Lee, inventor of the World Wide Web, back in the headlines as loudly as ever. Most notably, he has been warning that artificial intelligence could collapse the ad-supported web as we know it. Speaking to Nilay Patel on the Decoder podcast as reported by Search Engine Land, Berners-Lee voiced real concern that as AI platforms increasingly spit out direct answers instead of sending users to websites, the entire infrastructure of the ad-funded web is at risk. If people stop following links and website traffic dries up, the longstanding business model that turned Google and Meta into giants could just crumble. He’s advocating for a rethink before this reality fully arrives, warning that if a handful of tech monopolies consolidate even more power, it is bad news for innovation, competition, and web diversity.
Building on this theme, at the Financial Times Future of AI Summit, Berners-Lee repeated these warnings, saying the multi-billion dollar online advertising industry may not survive if web pages just become fodder for large language models. He described AI as a possible reset button for the web but hinted we’re not prepared for the economic shock it would bring. His Inrupt co-founder, John Bruce, added that major businesses already sense trouble as AI upends old dynamics.
Amid these serious warnings, it has also been a celebratory time for Berners-Lee. He was honored as the recipient of the 2025 Internet Archive Hero Award, as announced by The New Yorker and celebrated at the Commonwealth Club of California. This award comes as the Internet Archive celebrates one trillion web pages archived. At the ceremony and in a lively conversation with Brewster Kahle, Berners-Lee reflected on his invention, the importance of preserving a free, open web, and his ongoing advocacy for user empowerment.
On the business side, Berners-Lee is pushing forward with the Solid project and his company Inrupt, aiming to give individuals real control over their data. As detailed in The Media Leader and TechXplore, he sees decentralization and personal data wallets as essential tools to fight the centralization and manipulation he laments in social media. His vision includes AI-powered agents like Inrupt’s Charlie, which would work for people, not against them, using socially linked data to provide personalized, empowering web experiences.
In terms of public appearances, Tim will soon headline a major Sydney Opera House talk tied to his new memoir, “This is For Everyone.” He is set to recount his invention’s story and lay out his vision for an ethical, human-centered internet in the age of AI.
No major viral social media moments or controversies around Berners-Lee have been reported in the last 24 hours, and there are no reports of wild speculation or gossip in the press—he remains publicly focused on his mission.
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