Biography Flash: Bella Hadid's Orebella Empire Soars While Fighting Chronic Lyme Disease
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Biography Flash: Bella Hadid's Orebella Empire Soars While Fighting Chronic Lyme Disease
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Bella Hadid has been keeping a relatively quiet profile in recent days, but her 2025 has been marked by significant business expansion and ongoing health advocacy. The supermodel turned entrepreneur continues to build momentum with her fragrance brand Orebella, which achieved major milestones this year. In May 2025, the brand launched at Selfridges in London, becoming the luxury department store's number one new beauty brand launch of that year and ranking among its top five fragrance brands in the launch week. This international expansion represents a serious scaling of her beauty business beyond the initial direct-to-consumer model.
Orebella's success stems from Bella's personal journey with skin sensitivity, which led her to develop alcohol-free, vegan, cruelty-free fragrances including scents like Window2Soul, Salted Muse, and Blooming Fire. The brand is priced accessibly, with travel sizes starting around thirty-two pounds and full sizes at approximately ninety-five pounds, positioning it as an innovative player in the clean beauty market. Behind the scenes, former L'Oréal executive Alison Romash serves as General Manager, steering the brand's growth from inception to international expansion. The company is already preparing aggressive expansion plans for 2026, with recent launches into the Middle East signaling Bella's ambitions to establish Orebella as a truly global beauty powerhouse.
Beyond business, Bella remains an outspoken advocate for mental health awareness and Lyme disease education. Her ongoing battle with chronic Lyme disease has become a defining part of her public narrative, particularly following her candid September 2025 hospital stay photos shared on Instagram, where she revealed the reality of her medical treatments and recovery journey. In October 2025, Cosmetics Business reported that Bella celebrated her twenty-ninth birthday, marking another year of balancing her supermodel career with serious entrepreneurial pursuits.
Looking ahead, Bella is set to host a benefit concert for Palestine and Sudan alongside actor Pedro Pascal in Los Angeles on January tenth, twenty twenty-six, continuing her activism work and demonstrating her commitment to humanitarian causes. Her transformation from runway icon to wellness-driven entrepreneur shows no signs of slowing down as she strategically builds her brand empire while maintaining her advocacy platform.
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