Biography Flash: Bella Hadid Launches Orebella in Middle East While Debuting Blonde Hair Transformation
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Bella Hadid has spent the past few days exactly where her 2025 story is heading: at the intersection of supermodel spectacle, family roots, and serious beauty-business expansion. According to Harper’s Bazaar, she marked her father Mohamed Hadids birthday while “finally launching Orebella in the Middle East,” a milestone that cements her alcohol free skin perfume line as a truly global brand and deepens her public connection to her Palestinian heritage. In a red currant peplum skirt suit with a plunging jacket and pencil skirt, camel heels and an emerald pendant, she posed in images that read as both corporate power and intimate family moment, calling the launch with her father by her side in the region of his roots “beautifully surreal” and “just the beginning.” Harper’s Bazaar and beauty trade outlets also report that this trip follows Orebellas broader rollout across the GCC market with Ulta Beauty Middle East and the Alshaya Group, signaling a long term business arc where Bella is no longer just the face of luxury but the founder driving a fast scaling fragrance house.
On social media, Bella fed the fashion narrative that has always fueled her legend. InStyle reports that she dropped a new Instagram carousel in which she debuts a major hair transformation: medium length, sun kissed blonde hair zhuzhed into shaggy bottleneck bangs, styled in teased 70s waves. Buried in the dump, she appears topless in cream lace bloomers with hand drawn white angel wings, then cycles through a blue and white cropped tie front top, a tiny lace bra, gingham lace up dress and a draped multicolor gown, reinforcing her reputation as the internet era It girl who can flip from cowgirl to office siren to retro bombshell at will. The Fashion Spot notes another recent post where fans dubbed her a “princess” as she ruled the scene in a mini skirt and ruffled crop top look, keeping her fashion relevance algorithmically undeniable.
Industry coverage like Hypebae underscores that these posts are not random: they dovetail with Orebellas new holiday campaign and the brands aggressive Middle East push, positioning Bella as a founder model whose image is now tightly bound to her own intellectual property. Any rumors about her private life or relationship status around these appearances remain unconfirmed and, for now, overshadowed by the verified story of a supermodel turning regional family history into global beauty capital.
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