Biography Flash: Addison Rae Hits Grammy Buzz, Album Success & $25M Empire While Investigation Unfolds
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Biography Flash: Addison Rae Hits Grammy Buzz, Album Success & $25M Empire While Investigation Unfolds
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Good morning, listeners. This is Biography Flash, and today we're catching you up on everything Addison Rae has been doing in the past few days.
First up, breaking news from December third. An investigation into alleged deepfake and inappropriate content involving the TikTok star has surfaced, though details remain limited at this time. Addison Rae, whose real name is Addison Rae Easterling, has built her empire on engaging content that propelled her from viral dance videos into mainstream entertainment.
Speaking of her entertainment pursuits, Rae recently earned major recognition. She's been named a 2025 Variety Hitmakers honoree, receiving The Future Is Female Award alongside fellow nominees like Rosé and Role Model. In fact, fellow best new artist Grammy nominee Alex Warren recently revealed he had an hour-long FaceTime call with multiple nominees, including Addison, after they received the news.
On the music front, things have been moving fast. Her debut album simply titled "Addison" dropped on June sixth and debuted at number four on the Billboard 200, moving nearly forty-nine thousand album-equivalent units in its first week. The album followed successful singles including "High Fashion" in February, which came with a major music video. Prior to that, she released "Diet Pepsi" in August twenty-twenty-four, which peaked at fifty-four on the Billboard Hot 100.
Lyrically, she's been exploring her artistic side. Her songwriting process includes mood boards ranging from vintage magazine archives to collaborations with major artists like Charli XCX. The two have worked together on previous tracks including "Two Die Four" and the Von Dutch remix from Charli's Brat project.
Beyond music, Rae has been dominating the business world. In August twenty-twenty-five, she collaborated with Lucky Brand to launch a collection of ultra-low-rise jeans, continuing her pattern of launching ventures during that month. Her estimated net worth now sits over twenty-five million dollars, bolstered significantly by her recently launched skincare line that's been selling out globally. The products are stocked at major retailers including Sephora and Ulta. Additionally, she's set to star in a live-action hybrid film called Animal Friends featuring Ryan Reynolds, Jason Momoa, Vince Vaughn, and Aubrey Plaza.
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