How do you generate billions of views without losing your humanity?

In this episode of the Pixel Retentive Podcast, Carl Cleanthes connects with Anthony Deptula, President of BMP Creative, one of Netflix's agencies of record. Anthony's team has produced thousands of social-first videos across major titles, blending culture, speed, and storytelling at scale.

But this conversation goes deeper than metrics.

Anthony shares his nonlinear path from Ohio University to USA Network, independent filmmaking, and eventually building creative teams that serve some of the biggest entertainment brands in the world. Along the way, we explore leadership, burnout, AI, synchronicity, and why nurturing your personal creativity is essential for long-term success.

We also dive into Anthony's passion project, TAG The Magazine (use coupon code Epicmade25 at checkout), an interactive print publication designed to empower kids to create offline in a world dominated by screens.

If you are a creative entrepreneur, agency leader, filmmaker, or marketer navigating the future of content, this episode is a must-listen.

• How BMP Creative generates billions of views for Netflix
• Why creative leaders must protect their team's personal projects
• The connection between grief, purpose, and storytelling
• Lessons from GoldieBlox and scaling YouTube channels
• Why AI will reward unique voice, not homogeneity
• How to avoid burnout in high-output creative environments
• The power of synchronicity in building a creative career
• Why paper might be more revolutionary than digital

Anthony Deptula is the President of BMP Creative, one of Netflix's agencies of record. His career spans television, film, digital media, and branded storytelling. He also wrote, produced, and acted in a feature film that premiered at Sundance.

Beyond commercial work, Anthony launched TAG The Magazine, a tactile, interactive publication designed to give kids their creative voice back.

• Justin Johnson: BMP Creative
• TAG The Magazine -use coupon code Epicmade25 at checkout
• Epic Made
• The Artist's Way – Julia Cameron
• GoldieBlox
• Mom & Dad's Nipple Factory (Official Trailer)
• Graphic Artists Guild

If this episode sparked something for you, share it with a fellow creative.

Pixel Retentive explores the intersection of creativity, business, marketing, and entrepreneurship.

Want to work with Epic Made on your next creative project? Hit us up at Epic Made. We'll help your brand resonate with the right people and look badass while doing it.

Until next time,
✌️ – Carl